SEO is neither Technical nor Logical

  • July 30, 2012
  • SEO
39 Comments

SEO has been widely misunderstood and suffered criticism for very long. Like many of you this is pretty common to me that developers and designers in my circle come to me and ask why companies are paying more to SEOs as compared to developers and designers, when all SEO have to do is just submissions and may be some Meta data changes.

As I am not a business owner so my take on the salary part will be personal but I believe this is too stupid to say that SEO is just copy paste and there is no logical, creative and technical involvement in it.


SEO is not what you think:

Whoever comes up with this comment actually don’t know the real ground and scope of SEO. Apparently, SEO is nothing about copy paste it’s more about creating connection with people, comprehend and present them exactly with what they are looking for.

SEO is hell lot more than just submitting directories. It is actually about using maximum inbound channels to grab audiences’ attention without interrupting them. SEO is about showing expertise to the targeted audience through a blend of creative, persuasive and technical writing then just mass submission of spinned articles to 100s of article directories.

Moreover, SEOs tends to optimize conversion rate for company that can bring in more clients rather than just getting keyword rankings on the 1st page of Google. SEO is not a science of Meta Data only but the process actually involves UX and UI that have a direct impact on business conversions.

SEO is not technical:

The term technicality holds a different meaning for everyone so it depends upon your scale to measure SEO and it technicalities. According to a general perspective, a technical person is one who knows code languages and design related stuff. If this is your definition then all I must say it is a narrow, actually way too narrow!

If I agree on your definition then all other work being a developer and designer is non-technical? So are you trying to tell me that being a journalist is not a technical job, after all they are not well versed with computers but they are good at their own game that is using the power of words wisely and creating influential news. For a journalist technicality is being good with using words that can empower their piece of writing. Similarly for SEO the word embraces a different meaning.

In short, definition of technical is different for every industry, As an SEO we have learned the technicalities of writing, publishing and yes to an extent code and design.

SEO is no logic game:

Actually, to an extent you are right! SEO isn’t really a logic game! Instead it is more about cracking the logic of the targeted audience and presents them exactly what they are looking for at the right time. In order to do that one need to run tests, do researches build hypothesis and gather market data to come closer to the want of the target audience.

The Salary Point!

This has to do more with the structure of the company as per my opinion. If you are in a company based on SEO services offered to client then obviously they will get more importance and more salaries but if it’s the other way around the scenario would be a bit different. I even know many agencies who do not offer digital marketers as much salaries as they offer to skilled designers and developers.

Salaries have more to do with the marketing plan that each individual company is following so it’s useless to discuss in general.

Conclusion:

This post was not to prove the importance of SEO over design or development but I guess the comparison between designer/developer and SEO is lame in my opinion. They are two different professions who hold different challenges and risk factors involved.

 

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39 Comments
    • AvatarSpook SEO
    • January 3, 2014
    Reply

    I fully agree with Moosa views regarding the misconceptions of people and here is a need to teach them What the SEO is exactly? Don’t try to involve an SEO with other practices of development , design field rather SEO is a unique and individual field having different set of responsibilities and strategies.

    • AvatarSpook SEO
    • January 3, 2014
    Reply

    I fully agree with Moosa views regarding the misconceptions of people and here is a need to teach them What the SEO is exactly? Don’t try to involve an SEO with other practices of development , design field rather SEO is a unique and individual field having different set of responsibilities and strategies.

    • AvatarSpook SEO
    • January 3, 2014
    Reply

    I fully agree with Moosa views regarding the misconceptions of people and here is a need to teach them What the SEO is exactly? Don’t try to involve an SEO with other practices of development , design field rather SEO is a unique and individual field having different set of responsibilities and strategies.

    • AvatarAndrew Shephard
    • July 31, 2012
    Reply

    Good one Moosa! I too agree that 2 different jobs are not comparable as each has its own challenges, merits, technicalities and scopes. Same is the case. I also believe that there is a misconception about the profile of SEO where people tend to think SEO is just a copy-paste game which is just the opposite of truth. I guess SEO is more than copy-paste. WE should called it as constructive and analytical SEO where we analyze and interpret the overall digital reputation of the brand in terms of authority, publicity and of course monetary.

    • AvatarAndrew Shephard
    • July 31, 2012
    Reply

    Good one Moosa! I too agree that 2 different jobs are not comparable as each has its own challenges, merits, technicalities and scopes. Same is the case. I also believe that there is a misconception about the profile of SEO where people tend to think SEO is just a copy-paste game which is just the opposite of truth. I guess SEO is more than copy-paste. WE should called it as constructive and analytical SEO where we analyze and interpret the overall digital reputation of the brand in terms of authority, publicity and of course monetary.

    • AvatarAndrew Shephard
    • July 31, 2012
    Reply

    Good one Moosa! I too agree that 2 different jobs are not comparable as each has its own challenges, merits, technicalities and scopes. Same is the case. I also believe that there is a misconception about the profile of SEO where people tend to think SEO is just a copy-paste game which is just the opposite of truth. I guess SEO is more than copy-paste. WE should called it as constructive and analytical SEO where we analyze and interpret the overall digital reputation of the brand in terms of authority, publicity and of course monetary.

  1. Reply

    Great post Moosa,reminds me of your developer friend’s word who was calling seo as “ch.. ka kam ”
    but if you talk about this part of world mostly seo’s are responsible for this as they spend years and years in industry and never try to learn technical stuff and always become dependent on designers and developers for the completion of many tasks.Regarding salary i remember when i started my career one of my colleague who was a developer suggested me to quit this “useless” and “easy” work but time passed and after 2 years when I met him he was shocked to know about my salary and admitted that he actually wasted his time.

    • Reply

      Thanks for the comment mate…

      I agree that most people try not to learn new stuff and this is something what kills them in the longer run! I believe you should have to have a basic understanding of code, development and design so you can make sure that work has been done correctly before implementing it live for users and search engines…

      I don’t think being a developer is wasting a time at all.. All I want to say is that there is no comparison in between of it like developers have different jobs and being a SEO we have different responsibilities to handle! Comparing each other is total unfair.

  2. Reply

    Great post Moosa,reminds me of your developer friend’s word who was calling seo as “ch.. ka kam ”
    but if you talk about this part of world mostly seo’s are responsible for this as they spend years and years in industry and never try to learn technical stuff and always become dependent on designers and developers for the completion of many tasks.Regarding salary i remember when i started my career one of my colleague who was a developer suggested me to quit this “useless” and “easy” work but time passed and after 2 years when I met him he was shocked to know about my salary and admitted that he actually wasted his time.

    • Reply

      Thanks for the comment mate…

      I agree that most people try not to learn new stuff and this is something what kills them in the longer run! I believe you should have to have a basic understanding of code, development and design so you can make sure that work has been done correctly before implementing it live for users and search engines…

      I don’t think being a developer is wasting a time at all.. All I want to say is that there is no comparison in between of it like developers have different jobs and being a SEO we have different responsibilities to handle! Comparing each other is total unfair.

  3. Reply

    Great post Moosa,reminds me of your developer friend’s word who was calling seo as “ch.. ka kam ”
    but if you talk about this part of world mostly seo’s are responsible for this as they spend years and years in industry and never try to learn technical stuff and always become dependent on designers and developers for the completion of many tasks.Regarding salary i remember when i started my career one of my colleague who was a developer suggested me to quit this “useless” and “easy” work but time passed and after 2 years when I met him he was shocked to know about my salary and admitted that he actually wasted his time.

    • Reply

      Thanks for the comment mate…

      I agree that most people try not to learn new stuff and this is something what kills them in the longer run! I believe you should have to have a basic understanding of code, development and design so you can make sure that work has been done correctly before implementing it live for users and search engines…

      I don’t think being a developer is wasting a time at all.. All I want to say is that there is no comparison in between of it like developers have different jobs and being a SEO we have different responsibilities to handle! Comparing each other is total unfair.

    • AvatarStacey Cavanagh
    • July 30, 2012
    Reply

    Great write up 🙂

    I agree it’s entirely unfair to compare the work of designers, developers and SEOs. Each has different objectives (though some overlap).

    However, what’s interesting is the ever growing dependency of one of these professions on the other, as SEO, design and dev work best when they work together.

    • Reply

      Good point Stacey and this was one of the reason i believe designers and developers should come out of the books and adopt some new tactics to enhance their way of working…

    • AvatarStacey Cavanagh
    • July 30, 2012
    Reply

    Great write up 🙂

    I agree it’s entirely unfair to compare the work of designers, developers and SEOs. Each has different objectives (though some overlap).

    However, what’s interesting is the ever growing dependency of one of these professions on the other, as SEO, design and dev work best when they work together.

    • Reply

      Good point Stacey and this was one of the reason i believe designers and developers should come out of the books and adopt some new tactics to enhance their way of working…

    • AvatarStacey Cavanagh
    • July 30, 2012
    Reply

    Great write up 🙂

    I agree it’s entirely unfair to compare the work of designers, developers and SEOs. Each has different objectives (though some overlap).

    However, what’s interesting is the ever growing dependency of one of these professions on the other, as SEO, design and dev work best when they work together.

    • Reply

      Good point Stacey and this was one of the reason i believe designers and developers should come out of the books and adopt some new tactics to enhance their way of working…

  4. Reply

    Moosa – Great to see a post from you!

    For the most part I agree with Neil. My background, while not inherently technical, has become increasingly so over the past 8 years while working on SEO-focused projects.

    For many of us I believe the real value we bring to the table is to be the bridge (dare I say link) between the marketing folks and the developers. It’s our responsibility to not only understand the impact of our recommendations as they pertain to search, but to be able to sell this value to the stakeholders, and then translate it into individual tasks for all parties involved; the marketing teams, designers, and developers.

    In my opinion the best SEO’s out there are a mix of marketing and engineering (hence the growing demand for ‘SEO Engineers’) but at the end of the day, we all need to understand the needs (and desires) of our audience to be effective at acquiring traffic and driving conversions. Cheers!

    • Reply

      Thanks Nick! This was the perfect explanation of the Real Job of SEOs… I believe if a SEO have no idea or a clue of marketing then he is almost dead and cannot walk into the industry till far and at the same time if his technical skills are not up to the mark then even he might never survive in the competitive market and niches…

      Thanks for the share!

  5. Reply

    Moosa – Great to see a post from you!

    For the most part I agree with Neil. My background, while not inherently technical, has become increasingly so over the past 8 years while working on SEO-focused projects.

    For many of us I believe the real value we bring to the table is to be the bridge (dare I say link) between the marketing folks and the developers. It’s our responsibility to not only understand the impact of our recommendations as they pertain to search, but to be able to sell this value to the stakeholders, and then translate it into individual tasks for all parties involved; the marketing teams, designers, and developers.

    In my opinion the best SEO’s out there are a mix of marketing and engineering (hence the growing demand for ‘SEO Engineers’) but at the end of the day, we all need to understand the needs (and desires) of our audience to be effective at acquiring traffic and driving conversions. Cheers!

    • Reply

      Thanks Nick! This was the perfect explanation of the Real Job of SEOs… I believe if a SEO have no idea or a clue of marketing then he is almost dead and cannot walk into the industry till far and at the same time if his technical skills are not up to the mark then even he might never survive in the competitive market and niches…

      Thanks for the share!

  6. Reply

    Moosa – Great to see a post from you!

    For the most part I agree with Neil. My background, while not inherently technical, has become increasingly so over the past 8 years while working on SEO-focused projects.

    For many of us I believe the real value we bring to the table is to be the bridge (dare I say link) between the marketing folks and the developers. It’s our responsibility to not only understand the impact of our recommendations as they pertain to search, but to be able to sell this value to the stakeholders, and then translate it into individual tasks for all parties involved; the marketing teams, designers, and developers.

    In my opinion the best SEO’s out there are a mix of marketing and engineering (hence the growing demand for ‘SEO Engineers’) but at the end of the day, we all need to understand the needs (and desires) of our audience to be effective at acquiring traffic and driving conversions. Cheers!

    • Reply

      Thanks Nick! This was the perfect explanation of the Real Job of SEOs… I believe if a SEO have no idea or a clue of marketing then he is almost dead and cannot walk into the industry till far and at the same time if his technical skills are not up to the mark then even he might never survive in the competitive market and niches…

      Thanks for the share!

    • AvatarNeil walker
    • July 30, 2012
    Reply

    I come from a technical background and in general SEO is not precisely technical, however many of the task needed are of a technical nature. I have often found that while a developer can create they can’t visualise the goal or what changes may help the site perform in search engines, whether this is the content structure or redirects. In terms of designers they can visualise concepts which are stunning but sometime will forget or ignore the search engine impact or conversion impact. I tend to think of SEOs as marketers (that what I think I am). SEO is not a defined channel it incorporate local, mobile, shopping, social and conversion these are all part of the organic search. This is not to say SEOs are better than design/devs we just all have our different focus and when it come together great things happen. Nice outlook mmhemani

    • Reply

      That’s my point… usually developers and designers do great job at their end but usually forget user experience and search engine, whereas the job of the SEO is the keep everything in mind and recommend what is best for business in terms of sales.

      Thanks for the Outlook appreciation and your point of view… looking forward to see you here again!

    • AvatarNeil walker
    • July 30, 2012
    Reply

    I come from a technical background and in general SEO is not precisely technical, however many of the task needed are of a technical nature. I have often found that while a developer can create they can’t visualise the goal or what changes may help the site perform in search engines, whether this is the content structure or redirects. In terms of designers they can visualise concepts which are stunning but sometime will forget or ignore the search engine impact or conversion impact. I tend to think of SEOs as marketers (that what I think I am). SEO is not a defined channel it incorporate local, mobile, shopping, social and conversion these are all part of the organic search. This is not to say SEOs are better than design/devs we just all have our different focus and when it come together great things happen. Nice outlook mmhemani

    • Reply

      That’s my point… usually developers and designers do great job at their end but usually forget user experience and search engine, whereas the job of the SEO is the keep everything in mind and recommend what is best for business in terms of sales.

      Thanks for the Outlook appreciation and your point of view… looking forward to see you here again!

    • AvatarNeil walker
    • July 30, 2012
    Reply

    I come from a technical background and in general SEO is not precisely technical, however many of the task needed are of a technical nature. I have often found that while a developer can create they can’t visualise the goal or what changes may help the site perform in search engines, whether this is the content structure or redirects. In terms of designers they can visualise concepts which are stunning but sometime will forget or ignore the search engine impact or conversion impact. I tend to think of SEOs as marketers (that what I think I am). SEO is not a defined channel it incorporate local, mobile, shopping, social and conversion these are all part of the organic search. This is not to say SEOs are better than design/devs we just all have our different focus and when it come together great things happen. Nice outlook mmhemani

    • Reply

      That’s my point… usually developers and designers do great job at their end but usually forget user experience and search engine, whereas the job of the SEO is the keep everything in mind and recommend what is best for business in terms of sales.

      Thanks for the Outlook appreciation and your point of view… looking forward to see you here again!

  7. Reply

    Even I also face the same situation like yours where designers & developers tend to look at me with *angry faces* . They don’t know one important thing that they are just developing a house on an empty island where there is not a single person to come to your house & to bring people to your house you need SEO. I hope they may understand this very soon.

    • Reply

      I think the way developers and designers specially in our part of the world is quite narrow… they tend to see it on an agency level or compare the salaries but this SEO thing is way more then they think… I mean design and development is important but without a search engine likability and user experience they might miss the BIG angle that have a direct impact on sales.

  8. Reply

    Even I also face the same situation like yours where designers & developers tend to look at me with *angry faces* . They don’t know one important thing that they are just developing a house on an empty island where there is not a single person to come to your house & to bring people to your house you need SEO. I hope they may understand this very soon.

    • Reply

      I think the way developers and designers specially in our part of the world is quite narrow… they tend to see it on an agency level or compare the salaries but this SEO thing is way more then they think… I mean design and development is important but without a search engine likability and user experience they might miss the BIG angle that have a direct impact on sales.

  9. Reply

    Even I also face the same situation like yours where designers & developers tend to look at me with *angry faces* . They don’t know one important thing that they are just developing a house on an empty island where there is not a single person to come to your house & to bring people to your house you need SEO. I hope they may understand this very soon.

    • Reply

      I think the way developers and designers specially in our part of the world is quite narrow… they tend to see it on an agency level or compare the salaries but this SEO thing is way more then they think… I mean design and development is important but without a search engine likability and user experience they might miss the BIG angle that have a direct impact on sales.

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