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BrainTest, a medical software company, is a leader in providing cognitive screening instruments on an array of portable devices such as tablets and mobiles. It aims to provide patients the comfort of monitoring their brain health and cognitive skills through these scientifically validated tools. It empowers them to get the proper counseling independent of the location that can be accessed from their homes at any time.

Challenge

Launching a product and website to the global audience and to promote the online launch by increasing the organic traffic Year-over-year

Solution

An innovative and comprehensive digital marketing plan that involves everything from planning, to converting and engaging customers. The planning stage involved developing brand awareness, designing a social media strategy and creating a viral marketing campaign. The process further included the implementation of our tried and trusted intelligent organic Search Engine Optimization and content marketing strategies to boost online leads and sales. Through an exhaustive research into the client's deliverables, we provided  services which included website audit, competitive analysis, technical optimization, content optimization, blog management, content promotion, link building, goal analysis, and strategic adjustments, influencer outreach, CTR improvement, CRO and ORM. Moreover, organic traffic for their App for early diagnosis of dementia and Alzheimer patients was increased by building trust both pre and post the launch ensuring higher rankings, ratings, reviews, and downloads.

Results

We witnessed a higher audience engagement where the key performance indicators included higher CTR, improved landing conversion rates, enhanced leads and organic traffic, and greater customer value. As a result, we've reached 5000 plus organic visitors per month that have been achieved through quality and relevant SEO and content optimization policies. This further led to 27.21 % organic improvement Month-over-Month which supports their business to get better rankings, further improvement in conversion rates, and more sales.

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