airG.com

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airG, a leading name in the mobile software industry has many games and apps to its credit. Since its inception, the organization’s products and services have catered to more than a million customers keeping them informed, entertained and connected to their closest friends.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

To reverse the damage on the reputation and to remove the negative reviews associated with the brand name and its branded keywords.

Solution

A detailed and ongoing online reputation management strategy to monitor, identify and influence the digital reputation and credibility of the client. This was done through the use of various components of ORM, social monitoring, online PR, negative content filtering and removal, engagement, social media content promotion and SEO techniques to shape the organization’s reputation. We worked on ensuring that the client’s brand is accurately represented on Google. We devised a search marketing strategy that increased the ranking of positive content in the SERPs. We are also proactively monitoring new mentions of the brand and are dealing with any potential issues in a timely manner. Furthermore, we organize and control the speed of reaction to remove and prevent negative reviews to achieve our goals of improving their online reviews.

Results

We have achieved an outcome that proved to generate positive reviews for the client both locally and globally. This has resulted in boosting their online visibility and driving visitors by assisting the reputation of the business and their branded keywords within search engines. Moreover, the optimized content inhibited the negative search results that had been harming the company’s reputation. So we've managed to get success in projecting their good reputation along with improving their online sales and inquiries.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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