Link Building tactics I will use in 2015 – and Guest Blogging is not one of them!

(Banner Image: Moz.com)

2014 is almost about to end and from the SEO and Digital Marketing stand point this was yet another crazy year; lots of things changed, myths died, confusions solved and new confusions arise. If I had to look back at 2014, the one thing that broke the SEO industry in 2014 was the chaos created by Guest Blogging.

In the beginning of the year, Google’s front face Matt Cutts updated his blog and slammed officially Guest Blogging. There was a lot of chaos that followed. A Lot of people I knew stopped writing guest posts some stopped offering guest blogging as a service and others actually started sending emails to bloggers and requested them to remove a guest post if possible.

Personally, I am a big supporter of Guest Blogging and have explained a number of times on my own blog why I will continue with it as part of my strategy. And even as the year comes to an end, I am still firm on my words and will continue to use it as part of my digital marketing strategy in 2015 because I never thought of it as a link building idea – rather it was always a branding tactic for me.

So, What Link Building tactics I am going to use in 2015?

Yes, I will use Guest Blogging in 2015 but not to build links for the website, rather to get the brand’s name out to the targeted audience. Below is a list of link building tactics I am going to use in 2015. I am not saying this is a complete list but it still covers most of the important tactics.

 

  • Resource Page Link Building

Practically speaking, this idea takes more time but the response and success rate is pretty much depends upon the industry you are catering to and the quality of your resources. Let’s suppose if you are in the blogging or teaching industry, you will get many opportunities to place a link in different resources where as if your niche is pest control, the number of opportunities will be fewer.

One of the reasons why this is in my list of link building tactics is because this encourages businesses to create meaningful content that matters to their target audience.

 

  • Link Outreach

Simple, old School but very powerful; you know a relevant website that can be linked back to yours, grab their email or phone, personalize your pitch and politely ask for a link. This works well when you know a website that has a slightly different business than yours but can share the audience.

For instance, you offer window shades within a particular area and you know a website that offers home décor services. If you are in a similar geographic location, they will most likely agree to link to your website as both audiences are similar.

 

  • Social Media for Links

For brands, the social media is a place to build communication and interaction with people, but for SEO’s this platform is a great way of generating tons of quality links for websites.

Julie Joyce once suggested me IceRocket and this is a great tool to scan Facebook feeds, blogs and twitter against your keywords.

 

  • Competitor Analysis with eyes wide Open

Competitor Analysis is not a new word for link builders; they have done this in the past but after the first penguin update, things changed and people stopped doing it. Honestly speaking, the idea itself was not wrong; it’s just that people generally follow their competitor’s link profiles blindly eventually putting their own profile at stake.

Here, from eyes wide open, what I really mean is to look in to the competitor’s links and manually analyze every link and see if getting a link from that website is worthy enough or not for your own benefit.

 

  • Get Links Naturally

The most powerful and amazing links a.k.a Natural links. The idea is to create epic content from time to time on your website and promote your content properly if your content was good enough and spread through the right kind of audience, you probably will get few natural links from quality websites.

It’s a lot of hard work but it always pay off!

 

  • Hack your Natural links

You got a natural link? Great! The better idea is to uncover the profile of the website that is linking back to you naturally and see what other websites are linking to them. I have seen many great opportunities in this scenario. If you are going to do it right the opportunities are countless.

 

  • Infographics

I know what people have written in the past about infographics and how they consider them worthless. In my opinion, overdoing anything is dangerous but when executed within limits it can get you great links.

Remember, creating an infographic is not enough; you need to promote it properly. I was a consultant at a mobile application development company and the outreach guy there; actually got a link from PC World just by promoting infographics.

 

  • Relationship Building

Overused words in the link building world but on practical grounds, not many people are using this as this needs a considerable amount of time, expertise, and patience. Plus; this kind of tactic is almost impossible to manipulate by spammy tactics and tricks.

The idea is to simply spend time, build connections, prove your expert level and turn that connection into relationship to build links.

 

  • Sponsor or Charity

This is a simple, easy and kind of old school idea, but in my experience, a few years back businesses weren’t ready to spend their money in these areas as they are now or will be 2015. This will be my top suggestion to me and to businesses who want to build links as well as branding.

 

  • Hacking YouTube Videos

This is my favorite. The idea is to search though the YouTube videos that are related to your industry and see what videos are getting most links (keep the quality check on), create equally powerful content and outreach to the websites that are linking back to that video while smartly requesting for a link. I have personally used this and the results are pretty mind blowing and this is one of the reasons I am going to use this in 2015.

Remember, this video idea, I used it in the fashion industry so results can be different especially for boring niches.

 

Bonus:

If you notice this post closely, I have passed one link to Moz.com because I am using their picture. This is exactly what I am going to do for myself and for my clients in 2015. I will spend some money on creating customized images and allow people to re-use it for free. All I need is a link back to the image source as a credit 🙂

 

The list can be too long but I prefer to limit it to 10, let’s say top 10 link building ideas that I am going to use for myself and for my clients in 2015. If you have noticed Guest Blogging is not one of them.

 

I am going to use Guest Blogging as I was using it before, to get the brand’s name out to a larger audience and expect the new and relevant traffic to come in.

mmhemani
mmhemani

By profession and by hobby I am a SEO Consultant, a search blogger and a link builder, all in one. I am writing across websites all the time, I love working with people from all over the world.

  • Great post thanks for sharing, I also want to add a great strategy I have been using that is bloggers communities that not only give great backlinks but also high traffic

    • Thanks for comment Jossef!

      From this if you mean blog comment liks I would disagree as a great strategy but from this you mean to build relationships… i did mentioned that in the post! 🙂

  • Great post thanks for sharing, I also want to add a great strategy I have been using that is bloggers communities that not only give great backlinks but also high traffic

    • Thanks for comment Jossef!

      From this if you mean blog comment liks I would disagree as a great strategy but from this you mean to build relationships… i did mentioned that in the post! 🙂

  • Great post thanks for sharing, I also want to add a great strategy I have been using that is bloggers communities that not only give great backlinks but also high traffic

    • Thanks for comment Jossef!

      From this if you mean blog comment liks I would disagree as a great strategy but from this you mean to build relationships… i did mentioned that in the post! 🙂

  • In other words, create good and visual Content easy to be linked to.

    • Good? NO! but excellent content that address to your audience directly visual… not necessary but there is a lot of margins there!

  • In other words, create good and visual Content easy to be linked to.

    • Good? NO! but excellent content that address to your audience directly visual… not necessary but there is a lot of margins there!

  • In other words, create good and visual Content easy to be linked to.

    • Good? NO! but excellent content that address to your audience directly visual… not necessary but there is a lot of margins there!

  • Wow! it open my eyes to a new level now i know more clearly how to work whit my linking i will put this to the test immediately !
    Thanks for sharing

  • Wow! it open my eyes to a new level now i know more clearly how to work whit my linking i will put this to the test immediately !
    Thanks for sharing

  • Wow! it open my eyes to a new level now i know more clearly how to work whit my linking i will put this to the test immediately !
    Thanks for sharing

  • Good ideas! Bookmarked and twittered 🙂
    Especially the infographics can be killer! Expensive when outsourced but the virality aspect of a well-done infographic is like gangnam-style for your business.

    • Few things about infographics… dont put shitty content in to graphics and dont overdo it!

      Thanks for the comment btw. 🙂

  • Good ideas! Bookmarked and twittered 🙂
    Especially the infographics can be killer! Expensive when outsourced but the virality aspect of a well-done infographic is like gangnam-style for your business.

    • Few things about infographics… dont put shitty content in to graphics and dont overdo it!

      Thanks for the comment btw. 🙂

  • Good ideas! Bookmarked and twittered 🙂
    Especially the infographics can be killer! Expensive when outsourced but the virality aspect of a well-done infographic is like gangnam-style for your business.

    • Few things about infographics… dont put shitty content in to graphics and dont overdo it!

      Thanks for the comment btw. 🙂

  • Few that i forgot to mention here are:

    – Broken Link Building
    – Creating White Papers and eBooks
    – Press and Media links

    There are more but above 3 should be the part of it!

    • Wat about whitepapers and patents 😀 😀

      • I think I have to update the post to add more that are in my list…. 🙂

  • Few that i forgot to mention here are:

    – Broken Link Building
    – Creating White Papers and eBooks
    – Press and Media links

    There are more but above 3 should be the part of it!

    • Wat about whitepapers and patents 😀 😀

      • I think I have to update the post to add more that are in my list…. 🙂

  • Few that i forgot to mention here are:

    – Broken Link Building
    – Creating White Papers and eBooks
    – Press and Media links

    There are more but above 3 should be the part of it!

    • Wat about whitepapers and patents 😀 😀

      • I think I have to update the post to add more that are in my list…. 🙂

  • can we really get a link from YouTube videos?

  • can we really get a link from YouTube videos?

  • can we really get a link from YouTube videos?

  • Hi Moosa,

    Great Post!

    Nice to know that you’ll be using Guest Blogging not to get link but to magnify your brand. That is good thinking! But in the end you’ll be getting a link in the editor section to your website & inturn you’ll be getting backlink also & it would be one of your link building tactics. Don’t you think so?

    I really want to know more in-depth about that Video Hacking you stated.

    Thanks!

    • I explained the video link profile hacking on Inbound so you can check there…. As far as the Guest Blogging idea is concern the only difference is I don’t stop sharing my ideas just because the link is no follow.

      Hope this helps!

  • Hi Moosa,

    Great Post!

    Nice to know that you’ll be using Guest Blogging not to get link but to magnify your brand. That is good thinking! But in the end you’ll be getting a link in the editor section to your website & inturn you’ll be getting backlink also & it would be one of your link building tactics. Don’t you think so?

    I really want to know more in-depth about that Video Hacking you stated.

    Thanks!

    • I explained the video link profile hacking on Inbound so you can check there…. As far as the Guest Blogging idea is concern the only difference is I don’t stop sharing my ideas just because the link is no follow.

      Hope this helps!

  • Hi Moosa,

    Great Post!

    Nice to know that you’ll be using Guest Blogging not to get link but to magnify your brand. That is good thinking! But in the end you’ll be getting a link in the editor section to your website & inturn you’ll be getting backlink also & it would be one of your link building tactics. Don’t you think so?

    I really want to know more in-depth about that Video Hacking you stated.

    Thanks!

    • I explained the video link profile hacking on Inbound so you can check there…. As far as the Guest Blogging idea is concern the only difference is I don’t stop sharing my ideas just because the link is no follow.

      Hope this helps!

  • Link building is died bro 🙁 when will you understand this

  • Link building is died bro 🙁 when will you understand this

  • Link building is died bro 🙁 when will you understand this

  • Nice some good ideas here! I particularly like the http://www.icerocket.com/ site very useful thanks!

  • Nice some good ideas here! I particularly like the http://www.icerocket.com/ site very useful thanks!

  • Nice some good ideas here! I particularly like the http://www.icerocket.com/ site very useful thanks!

  • 2014 is one the Year in which the search engine optimization is more technical and relationship based. Link building is always played an important role for ranking factor as well as traffic. In this year I have noticed that the user concentric content will helps to gain natural links in by your website blog. One of my gaming website Reskingames.com have in top 10 results in google.com without link building.

    you just need to promote your content. Infographics, YouTube videos, charity, relationship building, bonus are good sources to gain the link. I also included one tactic Broken link building, it will also play great role in terms of links in 2015.

  • 2014 is one the Year in which the search engine optimization is more technical and relationship based. Link building is always played an important role for ranking factor as well as traffic. In this year I have noticed that the user concentric content will helps to gain natural links in by your website blog. One of my gaming website Reskingames.com have in top 10 results in google.com without link building.

    you just need to promote your content. Infographics, YouTube videos, charity, relationship building, bonus are good sources to gain the link. I also included one tactic Broken link building, it will also play great role in terms of links in 2015.

  • 2014 is one the Year in which the search engine optimization is more technical and relationship based. Link building is always played an important role for ranking factor as well as traffic. In this year I have noticed that the user concentric content will helps to gain natural links in by your website blog. One of my gaming website Reskingames.com have in top 10 results in google.com without link building.

    you just need to promote your content. Infographics, YouTube videos, charity, relationship building, bonus are good sources to gain the link. I also included one tactic Broken link building, it will also play great role in terms of links in 2015.

  • I have to say you have cached my attention with this attractive title.. And the tactics you have mentioned is advance link building. I really appreciate your post..

  • I have to say you have cached my attention with this attractive title.. And the tactics you have mentioned is advance link building. I really appreciate your post..

  • I have to say you have cached my attention with this attractive title.. And the tactics you have mentioned is advance link building. I really appreciate your post..

  • Great article Moosa, with lots of great link building tactics. Today, it’s more about earning links rather than building them. Social media is a great way to earn links. Take a look at which blog posts generate the most organic engagement on your various social media platforms. Then use paid social ads (FB promoted posts, LinkedIn sponsored updates, etc) to boost the reach of your best content.

    The main benefit of course is more leads and revenue, but a secondary benefit is more social shares and links. The more eyeballs your best content gets, the greater chance you have of webmasters linking to your content. This of course works better in some industries than others.

  • Great article Moosa, with lots of great link building tactics. Today, it’s more about earning links rather than building them. Social media is a great way to earn links. Take a look at which blog posts generate the most organic engagement on your various social media platforms. Then use paid social ads (FB promoted posts, LinkedIn sponsored updates, etc) to boost the reach of your best content.

    The main benefit of course is more leads and revenue, but a secondary benefit is more social shares and links. The more eyeballs your best content gets, the greater chance you have of webmasters linking to your content. This of course works better in some industries than others.

  • Great article Moosa, with lots of great link building tactics. Today, it’s more about earning links rather than building them. Social media is a great way to earn links. Take a look at which blog posts generate the most organic engagement on your various social media platforms. Then use paid social ads (FB promoted posts, LinkedIn sponsored updates, etc) to boost the reach of your best content.

    The main benefit of course is more leads and revenue, but a secondary benefit is more social shares and links. The more eyeballs your best content gets, the greater chance you have of webmasters linking to your content. This of course works better in some industries than others.

  • These are good strategies! We have become increasingly suspicious of link building with all of these Penguin updates. 🙂 If you are a naturally interesting, strong, and attractive product, hopefully the links will come with a little bit of a PR push aimed at genuine exposure and not SEO. At any rate, we also really enjoy Brian Dean’s backlink strategies which include the “Skyscraper” technique and taking something that is useful but not visually attractive and making it look good. More here: http://backlinko.com/skyscraper-technique

  • These are good strategies! We have become increasingly suspicious of link building with all of these Penguin updates. 🙂 If you are a naturally interesting, strong, and attractive product, hopefully the links will come with a little bit of a PR push aimed at genuine exposure and not SEO. At any rate, we also really enjoy Brian Dean’s backlink strategies which include the “Skyscraper” technique and taking something that is useful but not visually attractive and making it look good. More here: http://backlinko.com/skyscraper-technique

  • These are good strategies! We have become increasingly suspicious of link building with all of these Penguin updates. 🙂 If you are a naturally interesting, strong, and attractive product, hopefully the links will come with a little bit of a PR push aimed at genuine exposure and not SEO. At any rate, we also really enjoy Brian Dean’s backlink strategies which include the “Skyscraper” technique and taking something that is useful but not visually attractive and making it look good. More here: http://backlinko.com/skyscraper-technique

  • I work with a fashion brand called Kempt Apparel and your YouTube trick is one that would work for them. Genius. I’ll be trying this out with some of the marketing campaigns I work on for them in the near future….

  • I work with a fashion brand called Kempt Apparel and your YouTube trick is one that would work for them. Genius. I’ll be trying this out with some of the marketing campaigns I work on for them in the near future….

  • I work with a fashion brand called Kempt Apparel and your YouTube trick is one that would work for them. Genius. I’ll be trying this out with some of the marketing campaigns I work on for them in the near future….

  • thanks for sharing this post. the link building tips you shared are all the effective content marketing strategies

  • thanks for sharing this post. the link building tips you shared are all the effective content marketing strategies

  • thanks for sharing this post. the link building tips you shared are all the effective content marketing strategies

  • Competitor analysis for me is the big one here. If you’re trying to gain additional foothold in a search results listing, then looking to the competition ahead of you is key. Look at where their successes are coming and then ape their strategy. It makes common sense. Don’t let others exploit niches that you are not.

    • Yeah, i Agree with you, when i start to work with new website promotion, i just check first my competitors back-links and make my back link on that website, it gives me good results as always. 🙂

  • Competitor analysis for me is the big one here. If you’re trying to gain additional foothold in a search results listing, then looking to the competition ahead of you is key. Look at where their successes are coming and then ape their strategy. It makes common sense. Don’t let others exploit niches that you are not.

    • Yeah, i Agree with you, when i start to work with new website promotion, i just check first my competitors back-links and make my back link on that website, it gives me good results as always. 🙂

  • Competitor analysis for me is the big one here. If you’re trying to gain additional foothold in a search results listing, then looking to the competition ahead of you is key. Look at where their successes are coming and then ape their strategy. It makes common sense. Don’t let others exploit niches that you are not.

    • Yeah, i Agree with you, when i start to work with new website promotion, i just check first my competitors back-links and make my back link on that website, it gives me good results as always. 🙂

  • The best part of this article is the paragraph on infographics. I use infographics to great effect for my clients and have got some fantastic results using only a few graphics. However, the point made about marketing them correctly is very true. Too many clients seem to ‘spray and pray’ and simply litter the marketing channels with their infographics. Someone has told them incorrectly that simply having an infographic is enough. It’s not. It needs careful and clever consideration and execution just like any other facet of the marketing mix.

  • The best part of this article is the paragraph on infographics. I use infographics to great effect for my clients and have got some fantastic results using only a few graphics. However, the point made about marketing them correctly is very true. Too many clients seem to ‘spray and pray’ and simply litter the marketing channels with their infographics. Someone has told them incorrectly that simply having an infographic is enough. It’s not. It needs careful and clever consideration and execution just like any other facet of the marketing mix.

  • The best part of this article is the paragraph on infographics. I use infographics to great effect for my clients and have got some fantastic results using only a few graphics. However, the point made about marketing them correctly is very true. Too many clients seem to ‘spray and pray’ and simply litter the marketing channels with their infographics. Someone has told them incorrectly that simply having an infographic is enough. It’s not. It needs careful and clever consideration and execution just like any other facet of the marketing mix.

  • Excellent article thanks for providing, I additionally wish to feature nice and excellent strategy I even have been victimization that’s bloggers communities that not solely provide great back links however additionally high traffic.

  • Excellent article thanks for providing, I additionally wish to feature nice and excellent strategy I even have been victimization that’s bloggers communities that not solely provide great back links however additionally high traffic.

  • Excellent article thanks for providing, I additionally wish to feature nice and excellent strategy I even have been victimization that’s bloggers communities that not solely provide great back links however additionally high traffic.

  • Great post stumbled across this on inbound, I like the idea of linking from youtube. I am going to do some testing with them.

    I have been having some success with infographics already so readers should also try that.

  • Great post stumbled across this on inbound, I like the idea of linking from youtube. I am going to do some testing with them.

    I have been having some success with infographics already so readers should also try that.

  • Great post stumbled across this on inbound, I like the idea of linking from youtube. I am going to do some testing with them.

    I have been having some success with infographics already so readers should also try that.

  • We’ve definitely started using Linkoutreach more on our end. It’s undervalued as both a social media and marketing tool.

  • We’ve definitely started using Linkoutreach more on our end. It’s undervalued as both a social media and marketing tool.

  • We’ve definitely started using Linkoutreach more on our end. It’s undervalued as both a social media and marketing tool.

  • Kamlesh

    Nice article dear. Worth reading it. I’ll manage my __things__ accordingly 🙂

  • Kamlesh

    Nice article dear. Worth reading it. I’ll manage my __things__ accordingly 🙂

  • Kamlesh

    Nice article dear. Worth reading it. I’ll manage my __things__ accordingly 🙂

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Moosa Hemani stands out for many reasons, but one is simply for his exceptional desire to contribute to the SEO community through his writing and participation in social media. You would be hard pressed to find a highly-visible SEO site that he has not contributed to in way. He is also a truly nice guy, which always impresses me. There’s no ego, but there is confidence. I’d be honoured to have the chance to work with Moosa.

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