SEtalks.com is not at all a SEO news blog, so I had the choice to skip this news but I am actually writing this article because personally I owe a lot to Ann Smarty. She is one of the first few people who really helped me when it comes to SEO and (to be particular) Guest Blogging and how to do it right!
On March 19th Matt came up with a tweet in which he said they are going to take an action against the large guest blog network and later that day “My Blog Guest” by Ann Smarty was penalized. Not to mention there are quite a few other guest blogging networks available like Post Joint, Blog Synergy, Guest Blog it and more which are still there in search engine.
The major difference between My Blog Guest and other networks is that My Blog Guest was a free community where as others are usually focusing on paid options.
Why “My Blog Guest”?
I don’t think anybody can answer this other than Matt and team themselves but if you ask me this was the silliest thing I have ever heard in a while. it is more like since “Knife can hurt people so let’s ban the knife”. Come on Google, you can actually find the people who are violating the guidelines (you set) and burn them instead of burning the tool itself.
According to Ann, Google is using them as a PR game, as they are huge, killing them will scare others which sounds legit to me at the moment.
“My Blog Guest” also contains low quality stuff, isn’t it?
I will not say No! I have used the platform myself and I have encountered quite a few people who were actually giving away their lowest quality content in against of a link only.
But this is not the point, I have seen people killing from the knife as well as using it to chop vegetables, does that means you should ban the tool? “My Blog Guest” is a community that allows bloggers to communicate with each other and share opportunities. Google ideally should search a little deeper and find the people who are violating the guidelines and then ban them accordingly.
Come on Moosa, Guest Blogging is dead… Accept it!
Honestly speaking, I am literally not buying this and it is mainly because guest blogging was never a link building tactic for me, instead it was a way to promote your brand and get exposure. If you are good, links and leads will come along!
My thoughts about Guest Blogging are still the same as it was when blogging: Don’t use it as a way to get links, all you need from this is exposure and wider audience.
I am no expert but I believe two things anyone should question to himself before getting started with guest blogging:
Guest Blogging for link or brand promotion? If it is for Link, then you are doing it wrong but if it is for brand promotion, ask yourself another question!
Do you really want your brand name to be featured on some lousy, good for nothing blog that nobody reads and care?
Once you get the right answers, I am sure you will start getting the things right too!
Support “My Blog Guest” community?
As a matter of fact I do! I know there are many low quality and paid offers available within the community but the good part that Google should realize is that they were good at burning them and trying hard to stay legit.
On the other hand what Ann and the team should do is to get in to the community and burn as many low quality spammers as they can (which I am sure they were already doing).
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