What You Need To Go BYOD

There are only two things you need to know to get an idea of the modern world. The first thing is that there are officially more gadgets on our planet than human beings. And, by the way, we reached the point of no return almost three years ago, which means that today the number of gadgets exceeds the number of people even more significantly. The second thing is that an average person checks their phone 110 times a day, and for some of us this number is as high as 900. Given this, there is no wonder why we are so concerned about digital trends and their effect on our career and personal life. Let’s face it: we use gadgets at home, at work, and on our way from home to work. So it comes as no surprise why so much attention is given to trends and ideas aimed to.....
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January 25, 2017 by Nick Rojas

How to use content marketing to increase your reach – and sales

The ultimate goal of a business is to increase sales and revenue. Since content marketing is the new buzzword, many B2B and B2C enterprises have started building their marketing strategies around content. How to use Content Marketing? Content marketing is the process of creating written or visual content to gain new followers, customers and increase sales. The traditional method of outbound marketing or cold calling and advertising has changed drastically.  Today’s customer has learned how to filter out ads, block pop-up ads and reveal caller IDs. Businesses are investing on inbound marketing to get new leads. Content is king, so building an attractive website is crucial for the growth of any business. According to a survey by Custom Content Council, 72% marketers feel that content marketing provides them with better ROI than advertising, while 69% find it more efficient than PR and email campaigns. However, many marketers are still not.....
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December 14, 2016 by mmhemani

Blogging Calendar – How can you create one for your own company blog?

By now, you must have realized that work has to be organized in order to be completed. There is no other way around it. If you happen to run a company blog, time is money and content is king. But, how to use the full potential of both? Your company blog is earning you 97% more links than companies who do not blog. However, those who are reaping the full benefits of blogging have a strategy in place. Have you planned what you are posting this Monday? Do you know what your company is posting on Christmas Eve? Is your blog ‘just another’ blog, which keeps churning content without targets and goals? Calendars have been proven extremely useful ever since they were invented in the 16th century. Up until today, the calendar app is a crucial part of any device. Print magazines have been running on editorial calendars for years,.....
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December 6, 2016 by mmhemani

Things to Include in your Monthly SEO Report & Why

New to SEO reporting? Confused by various formats, templates and tools? Monthly SEO report can be a pain when you don’t know what to show the client. An SEO report should have 3 parts – what was asked, what was done and what’s next. Monthly reports should be as detailed as possible, because quarterly, semi-annual and annual reports will more than likely combine many aspects and not leave you enough room to explain the little things you did. Here’s a simple guide to what must be shown in your monthly SEO reports. Objectives The starting point of any report should be what the client asked of you. There’s no need to go into detail, a simple overview of the project and its goals is sufficient. A good SEO report not only reports the facts, but also educates the client. Let’s face it, if the client knew everything about SEO, he.....
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November 23, 2016 by mmhemani

The SEO consultant’s guide to generating Recurring Revenue

Note: This post was submitted by one of our longtime reader. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of SEtalks.com. — SEO is awesome. And doing it to for a living is much more exciting. This is because SEO is one of those always in-demand skills for which people are ready to spend thousands of bucks every month. In fact, companies who are trying to accelerate their sales or expand their online reach are always in need of quality search engine experts who could help them accomplish their desired goals. Now the thing is that you’re reading this article most probably because you are either an SEO consultant already, or you’re just a rookie who’s trying to get into SEO. No matter who you are and what your primary goal is. If you’re reading this, I.....
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November 22, 2016 by Shaiq Uddin

How I Saved Almost $900 on Top SEO/SEM Tools

Since free trial is a common SaaS marketing strategy, almost all SEO/SEM/CRM tools out there can be taken for a test drive. Obviously, we all hate buying a pig in a poke. When the success of your email campaigns, keywords research, content marketing, KPIs measurements, competitors analysis, and so much more depends on them, your toolset should be comprised of only top solutions for your business. And for a price, mind you. Thing is, somewhere in between last 5 years that I dedicated to the world of SEO/SEM, I have completely lost my count of tools. Tools are now everywhere. There’s so many of them that even an experienced marketer might find it hard to chose the right ones. I’ve compiled a list of the most prominent premium solutions for marketers and SEOs and… and at this point you start to think that this will end up being yet another.....
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November 17, 2016 by Ivan Filimonov

Definitive Guide to A/B testing

The biggest reason why businesses run online campaigns is to earn conversions. The average conversion rate (the rate at which users turn into customers) today is around 1-2%. It is highly likely that the remaining 98% users are turning away from your site. How do you make them stay and convert? A/B testing is the popular solution. Before we emphasize on its definition, keep in mind that Barack Obama raised $60 Million in his presidential campaign, by running a simple experiment. Both Barack Obama and Mitt Romney had set up dedicated teams to A/B test the 2012 Presidential race. However, Obama’s teams were performing so many tests on their website that the Republicans were completely blindsided. What is A/B Testing? A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. You will have page A and.....
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November 8, 2016 by mmhemani

Inbound Marketing and how it is different from SEO

  If you own a business, be it big or small, you will also know that you need a website for it. Next, you also must have an idea that you require search engine optimization (SEO) for it to soar high in search results. You must have heard the term ‘SEO’ a lot and heard about inbound marketing as well. These two terms are used together so often that people start mixing them up or take them as one and the same thing. Let’s clear this out first: Search engine optimization is the process in which you position your website in a way that it ranks well on the search engines. When people search for something related to your niche, they should be able to find your business in at least the first page of a search engine (Google, Bing, etc). Ranking well ensures that you are noticed, which brings.....
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October 31, 2016 by mmhemani

19 Places content producers can get inspiration from

Before JK Rowling’s first fiction novel ‘Harry Potter and the Sorcerer’s Stone’ was published, she lived on welfare and struggled through her difficult life. She thought of her £600+ million idea in 2007 on a delayed train from Manchester to London. Today she’s United Kingdom’s best-selling author.  Inspiration, just like happiness, can be found in the darkest of places – if one only remembers to turn on the light. Creating quality content is easy if you know where to look for inspiration. A great storyteller is one who can attract people’s attention by surprise. Content producers are also storytellers who work to trigger people’s responses to get the desired results. These results may be an increase in viewership, large number of peer-to-peer sharing of articles, subscriptions to the service, blog or a boost in sales. Brands relying on inbound marketing to save over $14 dollars for every new customer acquired. And a.....
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October 26, 2016 by Manam Iqbal

Here’s how much SEO services actually cost

In the web-driven world of today, deciding if you should get search engine optimization (SEO) services is not an option anymore. It is essential. Before we begin, it should be understood that you can’t just decide on an SEO service and go on with it to achieve 99.9% conversions. Businesses need to understand the type of service they need and the period of time they want it for. Once that is established, there will be no disappointment later on in the conversion phase. To be clear, SEO is one part of the complete Inbound Marketing process. It brings in traffic, and not just any traffic but the most targeted traffic to your site. According to Search Engine Land,” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. These referrals can turn into strong leads and sale for the business. But,.....
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October 18, 2016 by mmhemani
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