Using Broken Link Building Technique – Think out of the box

This is one of those times of the year when I am packed with so many things professionally and personally, and so it got a bit difficult for me to come up with a detailed and actionable blog post for my readers lately. There are lots of ideas I have with me that I will share later down the line but today I am sharing the problem that my link building team was facing while we were working on our latest projects.

 

Broken Link Building

One of the major problems they were facing with was not getting enough positive responses. In some campaigns they were getting a response rate of less than 2% which in my opinion is much lower than the market ratio.

One of the major reasons of a low response rate was because they were using a wrong or at least a limited approach towards broken link building.

  • You don’t need 100s of broken link opportunities

One of the common ways to find broken link building opportunities is by using broken link building tools and see what websites have broken link building on their website and build a long list accordingly. Many people find tons of resources pages and then use the chrome plugin to see how many broken link a website have.

blb1

Once you have the long list, the next step is to reach out to the webmaster and inform them about the problem with alternative links (that most probably contain your desired link).

I am not saying this approach is bad but this is one overused approach and that is why the response rate of using this tactic will be low and success rate will be at its lowest.

Guess what! You don’t need 100s of resource pages link that contain broken link.

Instead, I would prefer finding websites and resources that contain 404 status code (only couple of them) and then put them in to open site explorer to see what websites are linking back to them and then reach out to them using similar templates like this:

Hello Alfred,
Hope you are doing well! I am a fan of your website as a student of law and while going through different pages of it I see that you are linking back to website [URL] that talks about student loans.

I was thrilled by the resource but unfortunately it is appearing as a 404 page (page not found). Since I have recently researched about student loan process, I can suggest some alternate resource to it if you like!

Please let me know and I will send you some alternates that you can use on your website for your users (like me) to have a trouble free experience.

Once again, you are a doing a phenomenal job on your website!

Regards,
Moosa Hemani.

 

There are two important things to consider in the above given email template:

  1. It encourages users to hit the reply button.  This will help you increase your response rate to a greater extent.
  2. It didn’t offer the solution right away. This is important not to offer the solutions right away and this way you can qualify your prospects to the next stage. Thus, the response rate will be high!

 

Again, the idea is to find few resources that contains 404 links and tap their link profile to get 100s of link opportunities for your website.

 

  • Look in to competitor’s News

I got this technique from Kristi Hiens and honestly while I was trying this technique I never expected the response rate to be that incredible. The idea is to simply subscribe to competitor’s newsletters and other press release websites where they can possibly update any news about their businesses. The good way to keep a track is via Google Alerts or Mention.com so that you get an update whenever they update anything about their business.

In most competitive niches businesses starts and closes every day and if you know that any of your competitor is running out of business or changing their business model for any reason, this can try out to be a great opportunity to hack their links and build some new links for your business.

I was working for a very powerful brand called “Logo Design Guru” and they are in the custom logo design market for years but few years back they changed their business model and moved in to the logo competition industry (crowdsourcing).

If you are in the custom logo design industry, simply put their URL in open site explorer and see how many websites are linking to them with a keyword “customer logo design” and related keyword and make an excel sheet of potential prospects.

blb2

 

The next step is to reach out to them and let the website or bloggers (linking to your competitors) know that they have changed their business model so it’s not relevant for the targeted audience and they ideally should change the link to your website (if you offer custom logo design).

In order to increase the success rate, offer some special prices for a limited time. #Protip

This is the template you can possibly use!

Hello Matt,
Hope you are doing well! I am writing this email to tell you that your blog is an amazing resource for the design professionals and industry as a whole, great insight!

I was going through some old blog posts in which you mentioned (company name) as a customer logo design websites but I was looking in to them and they have changed their business model to crowdsourcing.

I personally believe this is creating a misunderstanding. There are many other good websites that offer custom logo designs (including us [URL]) so I thought to let you know so that you can change it accordingly.

Let me know if need more information regarding this!

Regards,
Moosa Hemani.

 

Since there is a big war between customer logo designers and websites that offer crowdsourcing. You can also use that touch to make links in your favor.

 

  • Topic Related Broken Links

If you have a blog post or a white paper talking about any specific topic, tweaking this basic broken link building idea can get you the best kind of links, which means links from within the content. Another reason why these kinds of links are important is because they can also offer you referral traffic that can convert potential visitors in to links as well.

I love this survey tool and the main reason is because it’s well coded so it doesn’t slow down your website speed. The idea is to make an excel sheet of all the blogs that are talking about survey tools and see if they are linking to the tool that is either outdated or retired.

Remember: Here we are talking about blog posts only, as we are aiming links from within the content.

Once you have the list of blog posts that contain links to any outdated or expired tool the next step is same. Extract their contact details and reach out to them by sending personalized email.

If I would be in a situation, I would have used this or similar template.

Hello Jon,
Hope you are doing well! I am a regular reader of your blog and you might have noticed me in the comment section of your recent post. I personally found your blog posts very insightful.

I was going through some of your previous articles and noticed this post in which you are talking about survey tools [URL]. Resource (or one of the resources) you discussed in the post is expired and at our company we have built a similar tool that works more efficiently as compared to the one mentioned.

I would love if consider checking this out here [URL]. If you want I can give you the 15 days premium access to it.

Please let me know if you are interested.

Looking forward to hear from you!

Regards,
Moosa Hemani.

 

Again, two things to consider here:

  1. Offer something special – This will allow bloggers to feel important plus this is a silent way of saying, you are important to us.
  2. Technically, you didn’t ask for link but you give him another resource that is more efficient and valuable for his audience.

This way they will reply back to you and if they will be really interested, chances are they will link to you within that post.

 

I discussed three ideas here but there are many more ideas and all you have to do is to think a little out of the box and link will be yours.

Next time, when you are trying broken link building as your link building strategy, try to think a little out of the box to trap 1000s of opportunities for you without putting too much effort in to research.

mmhemani
mmhemani

By profession and by hobby I am a SEO Consultant, a search blogger and a link builder, all in one. I am writing across websites all the time, I love working with people from all over the world.

  • Hey Moosa,
    You enlisted some cool & practical techniques that surely can increase the response rate. There is one more thing that worked out for me which I like to share here,

    In the last technique “Topic Related Broken Links” you talked about the outdated or expired tools. I used the similar tactic for promoting my infographic about the android versions. There was already a similar asset by the competitor but it didn’t had the information about last three versions. We created the latest infograph on a similar topic with slightly extra toppings and pitched all those sites that are linking to our client’s infograph in a way that, it’s a new and up-to date resource. 🙂

    You may have an idea what would be the outcome 😛

    Cheers,

    Cheers,

    • Thank you for taking a look at the post. As far as outdated content is concern, it’s always a gold mine because in the internet world information is the only currency that work and that is why no one would like to link the outdated resource.

      The moment you will reach out with decent and updated information the results will make you crazy.

      Thanks for the comment and I am so Glad that you like the post!

  • Hey Moosa,
    You enlisted some cool & practical techniques that surely can increase the response rate. There is one more thing that worked out for me which I like to share here,

    In the last technique “Topic Related Broken Links” you talked about the outdated or expired tools. I used the similar tactic for promoting my infographic about the android versions. There was already a similar asset by the competitor but it didn’t had the information about last three versions. We created the latest infograph on a similar topic with slightly extra toppings and pitched all those sites that are linking to our client’s infograph in a way that, it’s a new and up-to date resource. 🙂

    You may have an idea what would be the outcome 😛

    Cheers,

    Cheers,

    • Thank you for taking a look at the post. As far as outdated content is concern, it’s always a gold mine because in the internet world information is the only currency that work and that is why no one would like to link the outdated resource.

      The moment you will reach out with decent and updated information the results will make you crazy.

      Thanks for the comment and I am so Glad that you like the post!

  • Hey Moosa,
    You enlisted some cool & practical techniques that surely can increase the response rate. There is one more thing that worked out for me which I like to share here,

    In the last technique “Topic Related Broken Links” you talked about the outdated or expired tools. I used the similar tactic for promoting my infographic about the android versions. There was already a similar asset by the competitor but it didn’t had the information about last three versions. We created the latest infograph on a similar topic with slightly extra toppings and pitched all those sites that are linking to our client’s infograph in a way that, it’s a new and up-to date resource. 🙂

    You may have an idea what would be the outcome 😛

    Cheers,

    Cheers,

    • Thank you for taking a look at the post. As far as outdated content is concern, it’s always a gold mine because in the internet world information is the only currency that work and that is why no one would like to link the outdated resource.

      The moment you will reach out with decent and updated information the results will make you crazy.

      Thanks for the comment and I am so Glad that you like the post!

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  • I like your approach of not putting in the link right away in your mail approach. Like that you are more considered as a serious fan of the written piece you rely to.
    Great tips Moosa!

    • Petra, exactly the whole idea is to get the refined list of interested prospects. This will help you save time and get most out of your efforts.

      Glad you took the time and went through the post!

  • I like your approach of not putting in the link right away in your mail approach. Like that you are more considered as a serious fan of the written piece you rely to.
    Great tips Moosa!

    • Petra, exactly the whole idea is to get the refined list of interested prospects. This will help you save time and get most out of your efforts.

      Glad you took the time and went through the post!

  • I like your approach of not putting in the link right away in your mail approach. Like that you are more considered as a serious fan of the written piece you rely to.
    Great tips Moosa!

    • Petra, exactly the whole idea is to get the refined list of interested prospects. This will help you save time and get most out of your efforts.

      Glad you took the time and went through the post!

  • We don’t usually do much broken link building but this is a great piece…love your template emails as they are similar to the ones we use for outreach. I like the idea of not immediately giving something away so you can draw them in as that works well for us too.

    • You made my day by saying that the template of that email is the one that you use at your end! Yes by not providing URL in the first email simply allow you to get the more refined list of prospects who might be interested in your content and will probably pass you a link.

  • We don’t usually do much broken link building but this is a great piece…love your template emails as they are similar to the ones we use for outreach. I like the idea of not immediately giving something away so you can draw them in as that works well for us too.

    • You made my day by saying that the template of that email is the one that you use at your end! Yes by not providing URL in the first email simply allow you to get the more refined list of prospects who might be interested in your content and will probably pass you a link.

  • We don’t usually do much broken link building but this is a great piece…love your template emails as they are similar to the ones we use for outreach. I like the idea of not immediately giving something away so you can draw them in as that works well for us too.

    • You made my day by saying that the template of that email is the one that you use at your end! Yes by not providing URL in the first email simply allow you to get the more refined list of prospects who might be interested in your content and will probably pass you a link.

  • Amy

    Are there tools you suggest using to find sites with 404 errors, sites with broken links, etc?

    • Ok Amy there are multiple, as I prefer manual stuff so I recommended a broken link building chrome plugin (link is available in the post) but there are some paid tools as well (broken link building by citation labs [http://www.brokenlinkbuilding.com/] ) is one of them and more…

      Hope this helps!

  • Amy

    Are there tools you suggest using to find sites with 404 errors, sites with broken links, etc?

    • Ok Amy there are multiple, as I prefer manual stuff so I recommended a broken link building chrome plugin (link is available in the post) but there are some paid tools as well (broken link building by citation labs [http://www.brokenlinkbuilding.com/] ) is one of them and more…

      Hope this helps!

  • Amy

    Are there tools you suggest using to find sites with 404 errors, sites with broken links, etc?

    • Ok Amy there are multiple, as I prefer manual stuff so I recommended a broken link building chrome plugin (link is available in the post) but there are some paid tools as well (broken link building by citation labs [http://www.brokenlinkbuilding.com/] ) is one of them and more…

      Hope this helps!

  • Hi,

    Yet I don’t use broken link building in my blog.I think that I will also try it.In this post you explain everything step by step about broken link building.

    Thanks so much share this awesome post with us.

  • Hi,

    Yet I don’t use broken link building in my blog.I think that I will also try it.In this post you explain everything step by step about broken link building.

    Thanks so much share this awesome post with us.

  • Hi,

    Yet I don’t use broken link building in my blog.I think that I will also try it.In this post you explain everything step by step about broken link building.

    Thanks so much share this awesome post with us.

  • Hi,

    Yesterday I visit on pointblankseo website, and John website have linkminor plugin complete post, I read that post and download this great plugin, truly awesome plugin, we can easily find which link are not working, today I tried this extension many time and found great result..

    Regards
    Mohd Arif

  • Hi,

    Yesterday I visit on pointblankseo website, and John website have linkminor plugin complete post, I read that post and download this great plugin, truly awesome plugin, we can easily find which link are not working, today I tried this extension many time and found great result..

    Regards
    Mohd Arif

  • Hi,

    Yesterday I visit on pointblankseo website, and John website have linkminor plugin complete post, I read that post and download this great plugin, truly awesome plugin, we can easily find which link are not working, today I tried this extension many time and found great result..

    Regards
    Mohd Arif

  • Great article. I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it.

  • Great article. I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it.

  • Great article. I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it.

  • Hey, Great list man,

    Amazing resource here, 🙂 I’m happy this was helpful 🙂 I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it. I was trying broken link building technique, but some tool like check my links is not showing right result.

    I used to use Buzzstream….when I did outreach at scale, but that was a few years ago….getting back into the game, so trying to figure out what works now 🙂 This is a quality article for sure it will make webmasters to give time for checking broken links as well.

    Thanks a’lot great post.This is a quality article for sure it will make webmasters to give time for checking broken links as well. Again big thanks for this valuable information, Keep Posting!

    Have a Nice Day 🙂 Happy Blogging 🙂

  • Hey, Great list man,

    Amazing resource here, 🙂 I’m happy this was helpful 🙂 I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it. I was trying broken link building technique, but some tool like check my links is not showing right result.

    I used to use Buzzstream….when I did outreach at scale, but that was a few years ago….getting back into the game, so trying to figure out what works now 🙂 This is a quality article for sure it will make webmasters to give time for checking broken links as well.

    Thanks a’lot great post.This is a quality article for sure it will make webmasters to give time for checking broken links as well. Again big thanks for this valuable information, Keep Posting!

    Have a Nice Day 🙂 Happy Blogging 🙂

  • Hey, Great list man,

    Amazing resource here, 🙂 I’m happy this was helpful 🙂 I’ve tried broken link building but because it takes so long, we gave up. I know how important it is and have to get back to doing it. I was trying broken link building technique, but some tool like check my links is not showing right result.

    I used to use Buzzstream….when I did outreach at scale, but that was a few years ago….getting back into the game, so trying to figure out what works now 🙂 This is a quality article for sure it will make webmasters to give time for checking broken links as well.

    Thanks a’lot great post.This is a quality article for sure it will make webmasters to give time for checking broken links as well. Again big thanks for this valuable information, Keep Posting!

    Have a Nice Day 🙂 Happy Blogging 🙂

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Moosa Hemani stands out for many reasons, but one is simply for his exceptional desire to contribute to the SEO community through his writing and participation in social media. You would be hard pressed to find a highly-visible SEO site that he has not contributed to in way. He is also a truly nice guy, which always impresses me. There’s no ego, but there is confidence. I’d be honoured to have the chance to work with Moosa.

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