Coming together is a beginning.
Keeping together is progress.
Working together is success.
Thus, when it comes to putting up a good reputation and build a strong clientele for any IT company each department be it development, design or search engine optimization, all have an equal share. Therefore, it is important for each one to play their parts nicely.
My question is … “Are we all playing our parts correctly?” With much that has already been said and told to SEOs about how to build up good will and retain clients, I am going to dedicate this post of mine to designers and developers, pointing out a few loops, which I have observed through my recent experiences. These things might seem negligible to us but have a strong impact one’s company reputation.
Ofcourse importance of having a good website layout and design cannot be overstated, as it is one of the fundamentals’ that represent any business. However, giving your client an excellent web design would mean less if he is not fully satisfied with your services. So, here are small suggestions from my end that all designers should consider in order to improve the efficiency of their work and leave even a better impression on their clients.
Pro Tip: Remember! Happy client means “word of mouth” which is the most effective marketing tactic until today.
Block the Testing server:
One of the most common mistakes that designers make is to continue their project without blocking their testing server when the project itself is in the design/development stage. In such circumstances you are at high risk of getting, your pages crawled by Google or other search engines and all your work, which should be confidential, can become open to public.
Such a situation can even get worse when some competitor comes up with the similar product or design before the actual idea go live. This can seriously hurt your image and you can be at a greater risk of losing your client’s trust that he has in you. On the other hand, he can take step against you and can even recommend people not to work with you, putting a serious dent on your overall reputation as a company/agency.
Block the testing server and forbid search engine from crawling through robots.txt file. This way none of your file will be crawled in the development/design phase.
Title Tags and a Common Sense:
As world is morphing in a digital village people from different industrial segments and functions who has no or very little knowledge about IT and web designing, completely rely on the service providers when creating their online presence. This is a common thing that I have observed in most of the new websites that directly go live with the hand of designers or developers that they keep the auto generated title on pages like ‘Untitled Document’ or some other out of the blue phrase which have nothing to do with the website. Like me, you might have also seen ‘Yet another wordpress blog’ on many wordpress websites yourself.
Title tag is one of the very first things a visitor will notice especially if he is coming through any search engine. With such a title on a webpage, would not put any stars on the image of your client as well as yours as he is not web design savvy but you are!
What you can do is to see what the page is all about and put the title accordingly or even easier, put the title of the company as a brand name then you can recommend your client to change it on every page. This is though a small gesture but it will surely help your client to trust you more, so do not neglect it the next time.
Use Client’s Resources:
I have witnessed this quite many times with designers and you might agree to my point that they often ignore client’s resources may be (correct me if I am wrong) because they want to go their way or some other issues that I am not able to figure out yet. Whether you like it or not, you may be the best designer around but you do not know your client’s business better than he knows it. So if he provides you with any additional resources for research, then try to make it a part of your work before you come up with your own creativity in terms of design or functionality.
Satisfying your client is the one of elemental goals for any business. I don’t see anything that else could work better for this than providing him exactly what he is looking for. Thus, always give priority to client’s researches in the design phase and if you think the idea by him will not work out then create one as per his guidelines and put your best in another and present to him the choices so that he can realize the difference.
Send Dedicated Emails:
This is the common buzz in the SEO work and I myself have complied a complete article on it on SEOmoz. Dedicated Email to your client will give him a feeling that you treat him like he should be treated and this leaves a positive comment on your customer service.
‘Website Updated, Please Check!’ more sounds like liability and brevity is never an option when it comes to communication with client! So, try to send dedicated emails in order to gain good remarks on your customer service.
I don’t believe on Client is GOD mantra but Client is indeed important and in order to make them happy and to stay with you for all their design needs, you have to go extra mile to retain them.