February 13, 2013
It’s common for me to go through my Facebook Timeline and play quick games between my works as it allow me to get some fresh air and helps me improve my quality and productivity. A few days back I was going through the same process when I saw a person on Facebook offering SEO certification and claiming to help you become an SEO expert within few weeks and months.
Snake oil services in SEO are not new to me but this certification and SEO course program is something I couldn’t resist so I thought to research and write about it comprehensively. I will try to cover the opinion of other respectable SEOs so that you can have a better idea of what other REAL experts feel about these types of certifications.
My Take on SEO Certifications:
Google offer certifications like PPC and Analytics but as far as SEO is concerned, you will never find any proper certifications from Google or any other remarkable agency. Yes, tons of e-books, courses and other classes are available to help you become a better professional but certification in itself is a heavy word.
In my personal opinion, there cannot be any certification for SEO and this is because of the two significant reasons.
- SEO is continuously changing industry:
SEO is mercurial in nature and it rapidly transform with time and to be more precise with every new Google roll out. So, let say that a tactic that you learned today might not work tomorrow or what if just a few days, after you finished your “Certified SEO COURSE”, Google (or other search engines) pushes up an algorithm that opposes what you learned and have been practicing.
I am not saying this is true for all but surely implement especially if you are using tactics like directories, forum comments and more.
- There is NO certification in Creativity!
Keeping everything aside, one thing that has been bothering me mostly is “HOW CAN SOME ONE CERTIFY CREATIVITY? Creativity can never be proportioned and neither can it be compared on a scale. It is just based on one’s mental approach and how fluently your mind can bounce around from one thing to another.
SEO have strong connection with creativity as REAL Link building is all about it… link baiting, ego baits and more, which do not have any written formulas. It is all about state of mind and how well you can connect with your targeted audience.
There can be set-standards (on technical level), there even can be help and guides, one to one class but I don’t think there is any certification in SEO. People who are offering these kinds of services are highly questionable in my opinion.
I discussed the matter over twitter many of the great minds in SEO and below are there quick 140c type answers from two.
Don is the search engine-marketing savant at The Gonzo SEO, instead of using his 140c he passed me a meme that I would like to share with you people here!
Alison is the product coordinator for Raven Tools; she also shares our opinion about it. She said,
“My opinion is that it doesn’t matter. Learn what you gotta learn, certification or not.”
I hope the message by her is pretty much clear!
Where should I start?
a question coming in the mind of many people who are interested in SEO or want to pursue SEO as a career.
My advice is not to go for any certifications because, any good company will not ask for the certifications but instead what matter is the knowledge that you posses and the how helpful you can be for them as a resource. I would highly recommend you to go for some SEO courses online if you are really looking for some REAL SEO knowledge, but they are not certifications, neither they guarantee you to be an SEO ninja after pursuing that but it will only help you obtain some real and true knowledge about how SEO works!
If I had to select my favorite SEO courses online would have been Distilled U, Market Motive and SEObook Training. Even, if you find any knowledgeable SEO who offers one to one classes about SEO or is happy to answer your questions that is definitely also very useful.