This meme is for every SEO who has been in the industry longer than a day. You thought you were getting into SEO to do SEO. In reality you need to spend 1/2 of your time educating clients and the 1/2 of your time working on SEO.
If you are an in-house SEO, you need to educate your team on the long-term value of SEO. If you are a freelance SEO; you need to educate your potential clients about the process of SEO, how long it will take, how much time and money it will take and what the end-goal’s payoff will be. I have found that setting up my client’s expectations is a crucial step to having a happy long-term relationship with my them.
Best of luck.
-Bryant Jaquez, owner of BrewSEO.