Conversion Focused

Search Marketing Advisers

1
9 Ecommerce Link Building Ideas To Generate Bigger Traffic, Better Leads
2
13 tools to boost your productivity at work
3
Keyword Research Ideas for SEO
4
Google Adwords Announcement: Its impact on business and what we can do about it!
5
Smart add-on for the new age of Project Management
6
Yoast SEO Plugin: Advanced SEO advices to take your blog to the top
7
5 big ideas to swell your email marketing list in no time
8
Ways to get natural links like an established brand
9
How to steer clear of Real-time Penguin Penalty
10
Buyers Persona: Why it is important for your business?

9 Ecommerce Link Building Ideas To Generate Bigger Traffic, Better Leads

Google has recently launched some latest ‘best practices’ for bloggers who often conduct product reviews for free products received from manufacturers.

According to Search Engine Land, Google wants bloggers to disclose when they review products they received so that readers know when they’re looking at sponsored content. Also, bloggers are to add no-follow links when linking out to the product pages or manufacturing company website.

This new best practice has been rolled out to ensure that bloggers are not penalized by Google.

Read More

13 tools to boost your productivity at work

When I was young, I looked at time management books and thought – in my childish way – that it must be an easy way for writers to make money. I could see the books flying off the shelves but couldn’t understand why someone would need them to organize their life.

Years later, I have now realized just how important productivity really is when so much is needed to be done in only 24 hours.

Most people today are involved in multiple jobs, projects and businesses. Life is a lot more stressful now than it used to be for our parents and grandparents. Keeping the work-life balance intact is increasingly difficult, while most people just go without it and risk burnout.

Read More

Keyword Research Ideas for SEO

If you are planning to invest in SEO, there are lots of things you have to do within your website. But before anything, let’s start with is keyword research. Once you will have the right kind of keywords with you, the SEO campaign will be more aligned and produce the results that will help you bring more traffic, branding and revenue in the longer run.

Obviously, in the rest of the post I am going to discuss the ideas that I personally use to find the right kind of keywords for my business.

Read More

Google Adwords Announcement: Its impact on business and what we can do about it!

At the start of the year, I predicted that 2016 was going to be far more challenging for webmasters compared to 2015, and the latest Google update has come as the first proof of that.

According to Search Engine Land, Google has confirmed that they have stop placing Google AdWords advertisements on the right side of the Google search page, worldwide.

Read More

Smart add-on for the new age of Project Management

Note: We have no personal affiliation with the tool. We are including this post solely because we believe that it will help digital marketers manage their projects in an efficient way.

It’s a little frustrating when you want to complete your project quickly but cannot find any application that reaches the level of efficiency that you need.

Don’t fret!

Some awesome new products and applications are being launched just to make your life (and work) a lot easier.

Read More

Yoast SEO Plugin: Advanced SEO advices to take your blog to the top

If you are using a known CMS like WordPress, Magneto or Drupal for your website or blog, then you must have heard of a plugin called ‘Yoast SEO’. It is efficient and takes care of your basic SEO needs, which is why so many people use it. You can download Yoast SEO from their official website.

Other than guiding you with your SEO requirements, Yoast SEO Plugin, under the hood, also teaches you some advanced level things that most webmasters and bloggers are unaware of.

In this post, I have tried to explain why you should take advice from Yoast a little more seriously, and how doing so could benefit you.

Read More

5 big ideas to swell your email marketing list in no time

I still remember the days when social media was the new buzz word. In those days, people seriously thought that with increasing adaptation of social media platforms, email marketing will soon breathe its last.

We are in 2016 now, and I can confidently say that email marketing is one of those mediums that can provide greater number of sales compared to other channels including SEO, PPC and others.

The more powerful and targeted your email list, the higher the sales and conversion rate can be.

Read More

Ways to get natural links like an established brand

Links are by far the most important metric when it comes to websites’ ranking. In simple terms this means if you want to improve your ranking, for instance, for any money-making keyword in a relatively competitive niche, you will need quality links along with other supporting elements such as interesting content, minimum page load time, seamless user experience and more.

Like it or not, it is very difficult, if not impossible to take your brand to the next level without links pointing back to your website.

There are many ways to build these links; including donations, link exchange, encouraging guest posts, infographics, ego-bait, link-bait, interviews, crowd sourced posts and others, but the best links are those that are natural.

Read More

How to steer clear of Real-time Penguin Penalty

In April 2012, Google launched its first ever ‘penguin’ update. Its target was to kill websites that ranked well in Google, but used shady tactics to get popular – mostly phony links that point back to the websites.

In simple words, the penguin update targets any website or blog that builds shady links. This includes irrelevant links, spam tactics, low-quality and dodgy directory links and the like.

Google’s core aim is to provide more visibility to websites that are following search engine guidelines and providing high-quality and focused content to their audiences.

In order to keep the internet clean and provide searchers with superior content, Google comes up with penguin updates from time to time. Each time there are winners who get higher visibility against the roll out, and there are losers who get demotion (in terms of visibility) against the update.

Read More

Buyers Persona: Why it is important for your business?

The success of a business depends on its customers. If a company’s marketing strategy focuses on the right kind of customers, chances are their product will be more prominent in the market — resulting in targeted traffic and a higher rate of conversions.

In order to create the kind of marketing strategy that allows for targeted audience to connect and stay as loyal customers, you need to understand your buyers’ persona.

 

What is Buyers Persona?

According to Hubspot.com:

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Read More

Copyright © 2013. Created by Meks. Powered by WordPress.