Conversion Focused

Search Marketing Advisers

1
Quick Guide to WordPress SEO Optimization
2
How Can SEOs Use The Principle Of Scarcity?
3
Interview with the Lady of SEO, Jane Copland
4
Quick Hacks You Can Use to Improve Conversion Rate of Email Marketing
5
Ideas Business can use to build Community around the Brand
6
Quick things you can do with Bit.ly Stats data
7
8 Steps to Turbocharge your Content Marketing’s Success
8
Likability Principle for SEOs and Digital Marketers
9
How to Create an Effective Link Building Campaign by Venchito Tampon and Moosa Hemani
10
Interview with the very Interesting, Tony Dimmock

Quick Guide to WordPress SEO Optimization

WordPress is one of the finest content management systems around the world, I know! Call me biased but I always encourage all of my clients to shift to WP as it’s a win-win game for me and for my clients. A client gets access to an easy-to-use CMS system that requires no special training or manual for updating a post or a page, whereas SEO becomes very easy for me on my end.

Many people think WordPress is a SEO friendly CMS system, which to an extent is right but not completely true as in if you use it in its original form without tweaking different parts of it, you might face a lot of different issues like URL friendliness, duplicate content issues and more.

In this post, I will tell you about what exactly you should be tweaking in order to make your WP CMS SEO friendly and get the most out of your website by easily getting indexed in different search engines including Google and Bing and by getting ranked for different relevant key phrases.

I am dividing these WP changes into 3 parts that include Basic, Professional and Advanced Level. I will try to explain everything in detail as much as possible so that you can deal with it yourself without a professional engineer, in case you are given a non SEO friendly WP site.

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How Can SEOs Use The Principle Of Scarcity?

Robert B. Cialdini defined 6 principles of persuasion and I have already discussed 4 of them in my previous posts. You will find the links of my previous posts at the end of this piece.

Today, I am going to discuss the principle of scarcity, how digital marketers can use this principal to enhance their campaigns and also generate profits.

 

What is Scarcity?

Scarcity is one of the basic and common problems in economics, as the wants of human beings are unlimited but the resources to fulfill them are always limited. So, scarcity can also be defined as shortage in supply or insufficiency to fulfill demand.

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Interview with the Lady of SEO, Jane Copland

I have seen quite a few people in the digital marketing industry who are interviewing celebrities within the search sphere, which I personally think is a good idea. If someone is awesome enough he/she should be interviewed.

Here at SETalks, this whole interview thing is quite different though! To be honest I am not really doing it as a link bait idea , neither it’s just a  section of blog where I interview celebrities but instead here  I interview my favorite search marketers who might  not be as famous as others but their work is top notch and I personally admire them!

My guest for today is a person who is not as famous as some other people in the sphere but she has proved herself as one of the most competitive brain in search industry. Raised in New Zealand, completed her studies from the Washington State University and  started her career from SEOMoz (rebranded as Moz.com), Moved to UK to work for Ayima as an SEO Consultant for around 5 years before taking up  Independent Consultancy services. She is none other than the Lady of Digital Marketing, Miss Jane Copland.

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Quick Hacks You Can Use to Improve Conversion Rate of Email Marketing

email-marketing-hacks
Currently, the agency where I offer my services as a consultant has a new client and we are busy these days setting up strategies, processes, goals, targets (month by month) for them. It’s a fashion brand with good numbers in the sales funnel; however, the challenge is to setup everything while continuing what they have been doing (at least in the beginning) so that the sales number may not decrease.

Presently, it does not have any visibility on search; however, it owns a decent presence on fashion related social networks including Pinterest and Instagram as well as carry a long list of subscribers willing to receive valuable content from them via emails.

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Ideas Business can use to build Community around the Brand

Note: Back in June 2013, I cracked into the moz community and figured out what ideas they are using to build community around their brand. In this post, I am going to give some additional new ideas that you can use to build community around your brand.

While looking for some quotes on community building and brands, I came across a complete formula of branding being defined by Howard Schultz, According to him:

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…

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Quick things you can do with Bit.ly Stats data

2013 was a tough year for SEO, Google continued to change its algorithm and update things from time to time, which included several panda and penguin updates, Hummingbird, graph search and more. With such drastic changes in the SEO World, what remained intact was the importance of Link Building.

Throughout 2013 and even in 2014, it seems like that the importance of link building will remain unchanged. Link building in its core is an interesting job in which one has to come up with such an idea that grab audience attention and encourage them to link back to the desired website naturally.

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8 Steps to Turbocharge your Content Marketing’s Success

Thanks to the virulent updates of Google at every second day, 2014 is dedicated to the year of Content Marketing. Everyone is busy in creating his own Content Marketing strategies. According to a 2013 report of CMI (Content Marketing Institute), 86% of B2C companies have increased their content marketing expenditure.  Companies have sensed the importance of this form of Digital Marketing and have been trying their best to create high quality content.

In this post, I enlist some very important and preliminary steps of Content Marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business. The following points can be applied at any kind of content.

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Likability Principle for SEOs and Digital Marketers

Robert B. Cialdini wrote a book ‘Influence: The Psychology of Persuasion’ in which he explained 6 different principles to influence people. This post is the 4th part of the series, in which I am going to explain the Liking Principle about how online marketers and SEOs can use this principle to their advantage.

What is the principle of liking?
Consumers can be convinced and persuaded by the people they like. They are more likely to buy things from a sales person they like, instead of the one they don’t. Physical attractiveness, similarities, familiarity and compliments all fall into the category of liking.

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How to Create an Effective Link Building Campaign by Venchito Tampon and Moosa Hemani

At the start of every year I set some goals for myself on personal and professional level and in 2014, one of the goals was to write a short book on any topic I am comfortable with. I was researching for ideas and inspiration when Venchito Tampon hit an email and offered me to write a book with him as a co-author and the topic he was covering was link building.

After a few skype meetings and hours of research, we finally agreed upon the topic “How to Create an Effective Link Building Campaign”. At the end of the post you will find a link of the ebook that you can download for Free.

eBook? Already got Dozens of it!

Yes that’s right! There are already dozens of them available online but when I started going through few of them mostly FREE stuff, they were either outdated or not as descriptive as I was looking for. There are some great books like Link Building Book by Paddy Moogan but it’s paid.

The whole idea of writing a book was to provide access of quality, updated and high-end information regarding link building to professionals and newbies for FREE! I am not saying you won’t need Paddy’s Book any more as it is way more powerful than the one Ven and I are offering but I am sure this will be a great starting point when it comes to link building and the best part is, it’s FREE.

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Interview with the very Interesting, Tony Dimmock

It’s been a while that the blog was inactive and this is because there were lots of things going at our end. All was planned one after another but somehow everything fell in to the execution bucket at once.

There was a change in our blog skin, some important announcements for people who are interested in hiring our team for SEO and Web Marketing services, an ebook that I have to launch and most importantly a really adorable baby girl that GOD gifted us with and a lot more. It is indeed difficult to manage when everything comes to you at once and you have a small team to handle, so the time was crazy but we are back in full action to info-train our readers.

I thought the best way make a comeback is by reactivating the SEO Interview section as this is a readers as well as my personal favorite.

Today I have invited one of the amazing celebrities in the search and web marketing industry. His approach towards the digital marketing business is very interesting and I am dead sure that you are going to learn lot of new things from this interview.

He spent 13 years in the sales business where he was selling IT Solutions to small, medium and large businesses then 6 years ago he took a huge turn by forming his own Web Marketing agency called   Dimmock Web Marketing. The most interesting personality from UK in the search Industry, he is none other than Tony Dimmock.

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