Conversion Focused

Search Marketing Advisers

1
What to Expect from Search Industry in 2020?
2
Impact of Colors
3
Want to be a Link Building Pro? Here are the Resources to consider!
4
How to Create Content That Stands Out?
5
Principle of Authority: How Can Link Builders Use It?
6
Quick Guide to WordPress SEO Optimization
7
How Can SEOs Use The Principle Of Scarcity?
8
Interview with the Lady of SEO, Jane Copland
9
Quick Hacks You Can Use to Improve Conversion Rate of Email Marketing
10
Ideas Business can use to build Community around the Brand

What to Expect from Search Industry in 2020?

I was reading a month old (or more I guess…) post from search engine land about an interesting topic where experts had talked about what to expect from SEO in 2020 or how SEO will work in 2020. The panel covered influencers like Rand Fishkin, Julie Joyce, Eric Enge, Ann Smarty and more. I thoroughly enjoyed reading this post. I read all the predictions out of which some sounded very real and legit while others were more of a long shot (inspired by Sci-Fi). I decided to ask the same question to myself so that I can tell my readers about how I believe SEO and search engines will be in 2020.

Note: Before I even start sharing my thoughts, let me tell you that I am no influencer in the industry like the names mentioned above in the post. I am just doing it because I consider this question to be very important and as a struggler in this industry, who is truly passionate about the game, I believe I should be answering this question.

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Impact of Colors

From a product’s packaging design to logo and website design, one of the aspects that most of the businesses and people do not consider is the color and design of the product, logo or a website. The fact is that they should!

Colors have a noteworthy influence when it comes to both online and offline conversions and there is a huge possibility that your test on changing a color might end up increasing your conversions dramatically.

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Want to be a Link Building Pro? Here are the Resources to consider!

Link Building is a science and in order to build great links you need to think out of the box like Eric Ward, Jon Cooper, Jason Acidre and more. Unfortunately many people believe that link building is just piece of cake and as a result usually most of them end up in the dark abyss of Google animal update.

If you have just joined the fray for building quality links for your website or for your clients’, this post is for you as I am going to list down some of the books, guides and courses you should be seeking, in order to become a great SEO and link builder.

Will that cost?

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How to Create Content That Stands Out?

When it comes to inbound marketing content plays a vital role, not only to produce high search engine rankings from the relevant key phrases, but it also helps with branding, gathering the community and generating more business sales.

Take the example of internet marketing industry and you will find every other website creating tons of content on regular basis. Inbound.org, growth hacker and Hacker News are a few websites that monitor the best content in the industry daily and if you see they cover much more content on their websites then you can read in a day.

Long story short, in busy niches there is no shortage of quality content and it is very difficult to find gaps that you can fill (still possible). Creating content on continuous basis is still important, but in this article I am going to tell you what type of content you should create that is of high quality and stands out from the rest.

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Principle of Authority: How Can Link Builders Use It?

This is the last post of the series. This series was originally inspired by Robert B. Cialdini’s book ‘Influence: The Psychology of Persuasion’. In this post I am going to discuss the last principle that is Authority. I will discuss in detail about what this principle actually means and how this works in real life. I will also share some ideas about how digital marketers can use this principle for their interests.

What is Authority?

Authority usually means a person or a committee who has the power to order or direct  an individual or a group of them a.k.a followers. Principal of authority says that people tend to follow those who they respect and who they perceive as ‘experts’.

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Quick Guide to WordPress SEO Optimization

WordPress is one of the finest content management systems around the world, I know! Call me biased but I always encourage all of my clients to shift to WP as it’s a win-win game for me and for my clients. A client gets access to an easy-to-use CMS system that requires no special training or manual for updating a post or a page, whereas SEO becomes very easy for me on my end.

Many people think WordPress is a SEO friendly CMS system, which to an extent is right but not completely true as in if you use it in its original form without tweaking different parts of it, you might face a lot of different issues like URL friendliness, duplicate content issues and more.

In this post, I will tell you about what exactly you should be tweaking in order to make your WP CMS SEO friendly and get the most out of your website by easily getting indexed in different search engines including Google and Bing and by getting ranked for different relevant key phrases.

I am dividing these WP changes into 3 parts that include Basic, Professional and Advanced Level. I will try to explain everything in detail as much as possible so that you can deal with it yourself without a professional engineer, in case you are given a non SEO friendly WP site.

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How Can SEOs Use The Principle Of Scarcity?

Robert B. Cialdini defined 6 principles of persuasion and I have already discussed 4 of them in my previous posts. You will find the links of my previous posts at the end of this piece.

Today, I am going to discuss the principle of scarcity, how digital marketers can use this principal to enhance their campaigns and also generate profits.

 

What is Scarcity?

Scarcity is one of the basic and common problems in economics, as the wants of human beings are unlimited but the resources to fulfill them are always limited. So, scarcity can also be defined as shortage in supply or insufficiency to fulfill demand.

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Interview with the Lady of SEO, Jane Copland

I have seen quite a few people in the digital marketing industry who are interviewing celebrities within the search sphere, which I personally think is a good idea. If someone is awesome enough he/she should be interviewed.

Here at SETalks, this whole interview thing is quite different though! To be honest I am not really doing it as a link bait idea , neither it’s just a  section of blog where I interview celebrities but instead here  I interview my favorite search marketers who might  not be as famous as others but their work is top notch and I personally admire them!

My guest for today is a person who is not as famous as some other people in the sphere but she has proved herself as one of the most competitive brain in search industry. Raised in New Zealand, completed her studies from the Washington State University and  started her career from SEOMoz (rebranded as Moz.com), Moved to UK to work for Ayima as an SEO Consultant for around 5 years before taking up  Independent Consultancy services. She is none other than the Lady of Digital Marketing, Miss Jane Copland.

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Quick Hacks You Can Use to Improve Conversion Rate of Email Marketing

email-marketing-hacks
Currently, the agency where I offer my services as a consultant has a new client and we are busy these days setting up strategies, processes, goals, targets (month by month) for them. It’s a fashion brand with good numbers in the sales funnel; however, the challenge is to setup everything while continuing what they have been doing (at least in the beginning) so that the sales number may not decrease.

Presently, it does not have any visibility on search; however, it owns a decent presence on fashion related social networks including Pinterest and Instagram as well as carry a long list of subscribers willing to receive valuable content from them via emails.

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Ideas Business can use to build Community around the Brand

Note: Back in June 2013, I cracked into the moz community and figured out what ideas they are using to build community around their brand. In this post, I am going to give some additional new ideas that you can use to build community around your brand.

While looking for some quotes on community building and brands, I came across a complete formula of branding being defined by Howard Schultz, According to him:

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…

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