Reaching out to people and building relationship is one of the integral parts of whole SEO campaign. It’s safe to say that no successful SEO campaign cannot complete without outreaching. But unfortunately not many people are doing it the right way.
If you think that outreaching is all about finding email addresses of the influencers and sending them emails then this is not really the approach I will recommend. In my opinion there is a step by step game that leads to successful outreaching.
In this post I am going to discuss things that one should know and implement before they actually start writing emails to the list of influencers.