Conversion Focused

Search Marketing Advisers

1
Yoast SEO Plugin: Advanced SEO advices to take your blog to the top
2
5 big ideas to swell your email marketing list in no time
3
Ways to get natural links like an established brand
4
How to steer clear of Real-time Penguin Penalty
5
Buyers Persona: Why it is important for your business?
6
Good Bye 2015, Here comes another year! [2016]
7
Tips to increase your chances of success as a Startup
8
How to Deal with Last Minute Deadlines and Writer’s Block
9
4 Pricing Strategies for SaaS startup to increase conversion rate
10
The Nuts and Bolts of a Digital Marketing Strategy

Yoast SEO Plugin: Advanced SEO advices to take your blog to the top

If you are using a known CMS like WordPress, Magneto or Drupal for your website or blog, then you must have heard of a plugin called ‘Yoast SEO’. It is efficient and takes care of your basic SEO needs, which is why so many people use it. You can download Yoast SEO from their official website.

Other than guiding you with your SEO requirements, Yoast SEO Plugin, under the hood, also teaches you some advanced level things that most webmasters and bloggers are unaware of.

In this post, I have tried to explain why you should take advice from Yoast a little more seriously, and how doing so could benefit you.

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5 big ideas to swell your email marketing list in no time

I still remember the days when social media was the new buzz word. In those days, people seriously thought that with increasing adaptation of social media platforms, email marketing will soon breathe its last.

We are in 2016 now, and I can confidently say that email marketing is one of those mediums that can provide greater number of sales compared to other channels including SEO, PPC and others.

The more powerful and targeted your email list, the higher the sales and conversion rate can be.

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Ways to get natural links like an established brand

Links are by far the most important metric when it comes to websites’ ranking. In simple terms this means if you want to improve your ranking, for instance, for any money-making keyword in a relatively competitive niche, you will need quality links along with other supporting elements such as interesting content, minimum page load time, seamless user experience and more.

Like it or not, it is very difficult, if not impossible to take your brand to the next level without links pointing back to your website.

There are many ways to build these links; including donations, link exchange, encouraging guest posts, infographics, ego-bait, link-bait, interviews, crowd sourced posts and others, but the best links are those that are natural.

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How to steer clear of Real-time Penguin Penalty

In April 2012, Google launched its first ever ‘penguin’ update. Its target was to kill websites that ranked well in Google, but used shady tactics to get popular – mostly phony links that point back to the websites.

In simple words, the penguin update targets any website or blog that builds shady links. This includes irrelevant links, spam tactics, low-quality and dodgy directory links and the like.

Google’s core aim is to provide more visibility to websites that are following search engine guidelines and providing high-quality and focused content to their audiences.

In order to keep the internet clean and provide searchers with superior content, Google comes up with penguin updates from time to time. Each time there are winners who get higher visibility against the roll out, and there are losers who get demotion (in terms of visibility) against the update.

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Buyers Persona: Why it is important for your business?

The success of a business depends on its customers. If a company’s marketing strategy focuses on the right kind of customers, chances are their product will be more prominent in the market — resulting in targeted traffic and a higher rate of conversions.

In order to create the kind of marketing strategy that allows for targeted audience to connect and stay as loyal customers, you need to understand your buyers’ persona.

 

What is Buyers Persona?

According to Hubspot.com:

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

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Good Bye 2015, Here comes another year! [2016]

2015 is already over and I am back on writing a year review of what I planned to accomplish in the year and how much I have done. I have also made some plans for 2016 so I will share them with you.

Overall this was a better year than 2014, but like any year, 2015 also teaches me lots of lessons that I am going to use in 2016 to make myself a better professional and a person in general.

2015 in Review

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Tips to increase your chances of success as a Startup

“Startups” is the most buzzword these days in the business world. Websites like Next Big What, Killer Startups have been actively discussing about new and existing startups every single day. Similarly publications like Inc.com, Forbes and Entrepreneur.com are writing about startup tips, techniques and tools that will help you get started with low and even no money at all.

Think of a problem and I can assure that there will at least be one startup  already providing that solution for the audience even if there isn’t any, I am sure there will be someone in their doom room experimenting about how that issue can be resolved.

Unfortunately, the success rate of startup is very low. According to few studies on the internet 8 out 10 startups fail in their first year of operations. There are tons of article that will tell you what mistakes startup do in the beginning that tank their idea .

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How to Deal with Last Minute Deadlines and Writer’s Block

How many times have you experienced Writer’s Block just before a deadline? I hate to admit, this has happened more than often to me. No matter how much I tried to rack my brain towards writing a single sentence, it wouldn’t work. Almost as if the writing gods had sent a curse down on me where I couldn’t think of anything except how blank my computer screen looked. But I’m not the only one who’s been through this, a lot of friends have complained about intellectual brain freeze right before an important project. The best part about this uncomfortable experience is that I finally managed to pick up a few tricks that helped me cope up with this kind of a situation.

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4 Pricing Strategies for SaaS startup to increase conversion rate

I recently got a chance to deal with a few SaaS startups and almost all of them are very serious about their product, website and how they present themselves to the market. Oddly enough, they didn’t seem too bothered about investing time in ‘pricing’. Maybe because they believe it’s a waste of time.

Towards the last stage of their journey buyers tend to visit the pricing page and move from there onto conversions. I believe that they should spend time on a few significant pages that really matter. If they manage to come up with better pricing strategies, the conversions can increase tremendously.

In the remainder of the post I’m going to discuss elements to be taken into consideration when setting the packages and pricing for your SaaS startup. I’ll try my best to come up with current examples of brands that actually got it right. Their revenue numbers will help decide if you should try using the same strategies on your website’s pricing page or not.

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The Nuts and Bolts of a Digital Marketing Strategy

Digital Marketing Strategy means little more than a buzz-phrase to nearly half (46%) of businesses, which are active in digital without having any sort of strategy or plan (Study). That may sound incredible, unless your business is among those 46%. You may still be getting some results, but rest assured that they are far below what you could have achieved if you had a sound digital marketing strategy.

Creating a digital strategy is much simpler than most people think. It doesn’t have to be prophecy or set in stone. It doesn’t have to be a 100 page document with colorful charts and tables. You can have your strategy on a single page and adjust it one thousand times or more after you start following it. It really depends upon your business needs and the amount of time and resources that you can dedicate to digital. But, setting up a strategy is better than hoping for the best in all working scenarios.

Using a rather simplistic analogy, your digital marketing strategy works just like the GPS in your car. You can glance at it from time to time when you are driving, but you are basically looking out. You can also reprogram it anytime and take a diversion or go to another destination.

 

Building a Digital Marketing Strategy in 9 Steps

In this article, I shall provide step-by-step guidance to take you through the entire strategy formulation process. But first, a few disclaimers:

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