Thanks to the virulent updates of Google at every second day, 2014 is dedicated to the year of Content Marketing. Everyone is busy in creating his own Content Marketing strategies. According to a 2013 report of CMI (Content Marketing Institute), 86% of B2C companies have increased their content marketing expenditure. Companies have sensed the importance of this form of Digital Marketing and have been trying their best to create high quality content.
In this post, I enlist some very important and preliminary steps of Content Marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business. The following points can be applied at any kind of content.