I am trying to cover each principle by Robert Cialdini that he explained in his book Influence: Science and Practice. This is the third article of the series in which we are going to talk about social proof, and also how digital marketers and SEOs can benefit from it.
Many big and small brands take advantage of the power of social proof in formulating and implementing their business strategies and tactics. Later on in this post I will discuss in detail what exactly social proof is and what experiments Robert Cialdini performed to prove its success. I will also discuss some ideas related to digital marketing where social proof comes in to play.