Conversion Focused

Search Marketing Advisers

1
8 Steps to Turbocharge your Content Marketing’s Success
2
Likability Principle for SEOs and Digital Marketers
3
How to Create an Effective Link Building Campaign by Venchito Tampon and Moosa Hemani
4
Interview with the very Interesting, Tony Dimmock
5
Why you should be blogging for Business [Statistical Data]
6
SEO Interview with the Screaming Frog guy, Dan Sharp
7
Quick Things to Consider when creating Seasonal Content
8
The Rule of Social Proof and Its Usage by Digital Marketers
9
When to send Email to get a better rate of response
10
The Commitment and Consistency Rule for Digital Marketers

8 Steps to Turbocharge your Content Marketing’s Success

Thanks to the virulent updates of Google at every second day, 2014 is dedicated to the year of Content Marketing. Everyone is busy in creating his own Content Marketing strategies. According to a 2013 report of CMI (Content Marketing Institute), 86% of B2C companies have increased their content marketing expenditure.  Companies have sensed the importance of this form of Digital Marketing and have been trying their best to create high quality content.

In this post, I enlist some very important and preliminary steps of Content Marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business. The following points can be applied at any kind of content.

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Likability Principle for SEOs and Digital Marketers

Robert B. Cialdini wrote a book ‘Influence: The Psychology of Persuasion’ in which he explained 6 different principles to influence people. This post is the 4th part of the series, in which I am going to explain the Liking Principle about how online marketers and SEOs can use this principle to their advantage.

What is the principle of liking?
Consumers can be convinced and persuaded by the people they like. They are more likely to buy things from a sales person they like, instead of the one they don’t. Physical attractiveness, similarities, familiarity and compliments all fall into the category of liking.

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How to Create an Effective Link Building Campaign by Venchito Tampon and Moosa Hemani

At the start of every year I set some goals for myself on personal and professional level and in 2014, one of the goals was to write a short book on any topic I am comfortable with. I was researching for ideas and inspiration when Venchito Tampon hit an email and offered me to write a book with him as a co-author and the topic he was covering was link building.

After a few skype meetings and hours of research, we finally agreed upon the topic “How to Create an Effective Link Building Campaign”. At the end of the post you will find a link of the ebook that you can download for Free.

eBook? Already got Dozens of it!

Yes that’s right! There are already dozens of them available online but when I started going through few of them mostly FREE stuff, they were either outdated or not as descriptive as I was looking for. There are some great books like Link Building Book by Paddy Moogan but it’s paid.

The whole idea of writing a book was to provide access of quality, updated and high-end information regarding link building to professionals and newbies for FREE! I am not saying you won’t need Paddy’s Book any more as it is way more powerful than the one Ven and I are offering but I am sure this will be a great starting point when it comes to link building and the best part is, it’s FREE.

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Interview with the very Interesting, Tony Dimmock

It’s been a while that the blog was inactive and this is because there were lots of things going at our end. All was planned one after another but somehow everything fell in to the execution bucket at once.

There was a change in our blog skin, some important announcements for people who are interested in hiring our team for SEO and Web Marketing services, an ebook that I have to launch and most importantly a really adorable baby girl that GOD gifted us with and a lot more. It is indeed difficult to manage when everything comes to you at once and you have a small team to handle, so the time was crazy but we are back in full action to info-train our readers.

I thought the best way make a comeback is by reactivating the SEO Interview section as this is a readers as well as my personal favorite.

Today I have invited one of the amazing celebrities in the search and web marketing industry. His approach towards the digital marketing business is very interesting and I am dead sure that you are going to learn lot of new things from this interview.

He spent 13 years in the sales business where he was selling IT Solutions to small, medium and large businesses then 6 years ago he took a huge turn by forming his own Web Marketing agency called   Dimmock Web Marketing. The most interesting personality from UK in the search Industry, he is none other than Tony Dimmock.

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Why you should be blogging for Business [Statistical Data]

Setting up a blog is easy! All you need is a small amount of cash to buy a domain along with hosting and you are almost done with it. If you want more details regarding it, here is everything you need to know about setting up a blog.

Although there are tons of blogs available in almost every niche these days but less than 5 percent of these blog are successful (in most industries). The reason is because most people think that buying a domain and putting a good design for a blog is a deed done, but actually having a blog is the first pillar and in order to win you need to build it brick by brick.

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SEO Interview with the Screaming Frog guy, Dan Sharp

I once Interviewed Don Rhoades and undoubtedly his answers were really amazing. The response I received from that interview encouraged me to reach out to other fine brains in the SEO industry and ask some uncommon questions so that my readers and I can get something new and valuable information out of it.

Today, I am interviewing a person whose work speaks for him. He might not be a known name to you but if you are going to count the top 10 SEO tools, one of the names would be the Screaming frog.

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Quick Things to Consider when creating Seasonal Content

We always talk about evergreen content and why it is important. Clearly, there is no problem with undying topics and every brand should actually spend their time and money on creating such content. This piece by Jon Cooper is the finest example of everlasting content.

Although, evergreen content is important, fundamental and a real need for brands who want to stay longer in the digital marketing world, but today we are not here to discuss this but instead we are going to discuss more about seasonal content.

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The Rule of Social Proof and Its Usage by Digital Marketers

I am trying to cover each principle by Robert Cialdini that he explained in his book Influence: Science and Practice. This is the third article of the series in which we are going to talk about social proof, and also how digital marketers and SEOs can benefit from it.

Many big and small brands take advantage of the power of social proof in formulating and implementing their business strategies and tactics. Later on in this post I will discuss in detail what exactly social proof is and what experiments Robert Cialdini performed to prove its success. I will also discuss some ideas related to digital marketing where social proof comes in to play.
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When to send Email to get a better rate of response

SEO is a team game, successful SEO campaign should have a great content player to write creative content, an outstanding killer outreach person to build relationship with the targeted audience and perfect social media strategist to deal with the social challenges.

The job of an outreach person is very important because if he is a lose end in the team, all the efforts of the team can go waste. An ideal outreach person should know how to craft an email to get a better rate of response.

I have been a consultant for multiple teams in the past two years and worked with different people. As far as outreaching is concerned, there was a very unique problem I witnessed and that was low response rate of some campaigns even after the email was perfectly written.

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The Commitment and Consistency Rule for Digital Marketers

In our capitalist economy, businesses aim to increase their sales in order for profit maximization. To reach their desired goals, they focus their marketing energies on those channels which reap them the highest ROI. Digital marketers use those strategies and tactics which are suitable to convert browsers into definite buyers.

In order to boost your conversions and to persuade your target audience to choose you, we need to understand the 2nd principle of Robert B. Cialdini’s 6 principles of persuasion that is commitment and consistency.
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