As far as retail businesses are concerned, with each coming year the online market is getting more crowded and even more competitive. Today the online purchaser has a lot more options than what were available a few years ago. Just type in any keyword (women’s clothing) and you will find a huge number of online clothing stores for women offering dresses, accessories and other feminine fashion essentials at different prices.
And if you’re in the retail business regardless of what your niche is, the bad news for you is that it’s getting tougher to survive and grow. Hence, one needs to get smarter and rethink over the business strategies they are following to attract new and existing customers.
Visitors bounce off websites for a number of reasons. But I am more concern about those users who are ready to make a purchase on your website… and for some reason they bounce off the cart or checkout page. These customers are important because they had already made up their mind to purchase from your online store, but somehow something happened in between that made them abandon their plan – you need to figure out what went wrong!