Conversion Focused

Search Marketing Advisers

1
What you need to know about Negative SEO
2
Content Marketing Tactics you should Target for 2015
3
Link Building Checklist for 2015 – The perfect get away from Penalty
4
Increase your Conversions by optimizing your Cart and Checkout Page
5
Goodbye 2014, its time for a new Journey! [2015]
6
Types of Content you should consider at different stages of a buying cycle
7
Link Building tactics I will use in 2015 – and Guest Blogging is not one of them!
8
How to Build Quality Links?
9
Actionable Tips to Improve Business Blogging
10
Interview with Murray Newlands, the PR Guy!

What you need to know about Negative SEO

Online businesses use SEO to get better visibility in search engines for desired keywords so that they can attract more eyeballs eventually converting into paying customers.

From the last few years, when it comes to online marketing, SEO is mainstream and this is possibly because the investment it requires is small as compared to offline advertisement; and in the longer run, the ROI is better than any other online or offline marketing channel.

As SEO is a traffic and conversion driving channel, many businesses are always competing against each other. Although this is healthy, unfortunately a small percentage of people try to manipulate the Google algorithm by doing negative SEO.

 

What is Negative SEO?

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Content Marketing Tactics you should Target for 2015

If you are a B2C business in the online world, 2014 may have been a tough year for you as there was much more competition compared to a year before. The news for 2015 is that there will be even more competition but with much more opportunities to grow your sales and take your business to the next level.

Many businesses use multiple tactics, online and offline, in order to engage their existing and new customer base. Offline tactics include TV ads, Radio shows, billboards, and charity show sponsorship, while online tactics include things such as email marketing, blogging, articles, and social media.

If you are a business that usually invests in online marketing, this post is for you. I will discuss B2C content marketing tactics that businesses used in 2014 and what tactics you should try in 2015 to better engage your target audience and increase your business.

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Link Building Checklist for 2015 – The perfect get away from Penalty

Every start of the year, we always get to read a lot of recommended link building tactics by industry experts from the very first month of the year. Some are from their personal experiences; some are theoretical and even from the results of experiments they implemented in their link building campaign. Certainly, link building will always be important for any time of websites especially for newly launched websites where even the most basic link building becomes crucial such for exposure and awareness.

Without building the right links, your website may not be discovered by your target audience andyou may even find it difficult to rank at the top of search results for your target keyword phrases. But definitely, you can’t just go all the way in building links to your website as there are some dos and don’ts to follow when building links. So instead of recommending link building tactics for 2015, It could be good to share a link building checklist to ensure that everything is going to be fine after you build those links back to your website. Here we go!

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Increase your Conversions by optimizing your Cart and Checkout Page

As far as retail businesses are concerned, with each coming year the online market is getting more crowded and even more competitive. Today the online purchaser has a lot more options than what were available a few years ago. Just type in any keyword (women’s clothing) and you will find a huge number of online clothing stores for women offering dresses, accessories and other feminine fashion essentials at different prices.

And if you’re in the retail business regardless of what your niche is, the bad news for you is that it’s getting tougher to survive and grow. Hence, one needs to get smarter and rethink over the business strategies they are following to attract new and existing customers.

Visitors bounce off websites for a number of reasons. But I am more concern about those users who are ready to make a purchase on your website… and for some reason they bounce off the cart or checkout page. These customers are important because they had already made up their mind to purchase from your online store, but somehow something happened in between that made them abandon their plan – you need to figure out what went wrong!

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Goodbye 2014, its time for a new Journey! [2015]

2014 was an interesting year and learning from 2013 actually helped me get better at many things in business as well as on a personal level. In this post (like every year) I will review 2014 and set targets for 2015 accordingly.

If you are a regular follower of SEtalks.com or of me on twitter, this post will surly excite you!

 

2014 in Review!

Last year, I set several goals on a business and personal level; here is a detailed analysis of every one of them.

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Types of Content you should consider at different stages of a buying cycle

If you are a fan of Hubspot or have went through their course of inbound methodology you must have come across this:

Hubspot

Attract, Connect, Engage and delighting your customers is a difficult job and in order to that you need content at each part of the process.

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Link Building tactics I will use in 2015 – and Guest Blogging is not one of them!

(Banner Image: Moz.com)

2014 is almost about to end and from the SEO and Digital Marketing stand point this was yet another crazy year; lots of things changed, myths died, confusions solved and new confusions arise. If I had to look back at 2014, the one thing that broke the SEO industry in 2014 was the chaos created by Guest Blogging.

In the beginning of the year, Google’s front face Matt Cutts updated his blog and slammed officially Guest Blogging. There was a lot of chaos that followed. A Lot of people I knew stopped writing guest posts some stopped offering guest blogging as a service and others actually started sending emails to bloggers and requested them to remove a guest post if possible.

Personally, I am a big supporter of Guest Blogging and have explained a number of times on my own blog why I will continue with it as part of my strategy. And even as the year comes to an end, I am still firm on my words and will continue to use it as part of my digital marketing strategy in 2015 because I never thought of it as a link building idea – rather it was always a branding tactic for me.

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How to Build Quality Links?

SEO is a rapidly changing industry, what you did today might not work tomorrow but what hasn’t changed over the years is the importance of link building. It has always remained important for a website to get links and even after all the Google animal updates, it is still considered to be of great significance.

The thing that changes with time, as far as the link building is concerned, is its quality. Back in the days, acquiring a link was all a quantity game; however, in today’s times, if you are not getting links from quality and relevant sources, then there will be chances that you might get screwed.

Links is all about quality and relevancy. It doesn’t matter if your website has a few links; however, if they are coming from quality and relevant sources, then you can easily win over your competitors using mediocre links within no time.

In this post, I am going to cover the aspects that need to be considered while creating quality and relevant link pointing back to the website.

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Actionable Tips to Improve Business Blogging

In the grand scheme of business, blogging is a relatively new concept, but one that is growing exponentially as time goes on. In this world, what you put in doesn’t necessarily equivocate to what you get out. There are techniques and tips across the internet that will claim to be the cure-all for your blogs ailments, but this upcoming list is the ultimate way to ensure that you’re consistently improving on your blog’s potential.

At the end of the day, there’s no one secret, but once you’ve started your blog, I’ve compiled eight actionable tips that are guaranteed to improve your business blogging. Read them, then put them into action today.

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Interview with Murray Newlands, the PR Guy!

If you ask me where link building is heading, then my one word answer would simply be “PR”! Google looks for both authority and quality in a link.  You can attain both of them through big media outlets and online newspapers only. However, startups have to put in some real effort and money to get their name featured on such big media outlets.

The reality is that not many startups get successful in being featured on such spots. Thus, many people want to learn about how to get featured on media outlets, how to get the attention of news journalists, how to build connections with top blog authors and much more. I thought instead of answering these questions, why don’t I reach out to a person who has been writing on top blogs and big media outlets for a while. The person I am interviewing today is amazing at what he does. He is an entrepreneur and a contributing writer on websites like Inc Magazine, Entrepreneur Media, Adrants, Digital Journal and more.

He recently co-authored a book “How to Get PR for your Startup: Traction” with Journalist Drew Hendricks, he is non-other than the PR guy, Mr. Murray Newlands.

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