November 18, 2012
It is a special Sunday as it is my Birthday so here is a weird yet special idea for all SETalk readers. Like every other day, this day also started with a strong caffeine dose (ofcourse the legal way) and my computer in front of me. I was busy with reading different blogs, news, moderating Inbound.org and going through my twitter timeline…You see I do not work on special Sundays!
While doing this and browsing different websites, a wild thought clicked my mind, which I think can be useful for almost all small businesses, IT agencies, and start-ups in order to increase their brand awareness and links pointing to their main website. I am not sure if this idea is equally practical for large organization with dozens of employees but for small business that comprises upon few people as a total staff like the awesome Outspoken media, The promising rank watch, and few more, this is surly possible.
Note: This is just a theory; I have not tried it yet or any of my clients so I would love to hear your thoughts about this!
The Basic Idea:
Whenever a new employee joins the company, usually you offer them things like visiting card, eye card and more. However, have you ever thought why exactly company invest on visiting card anyways? In my opinion, this is a decent way of passing word about the company in order to get qualified traffic converted by the person working for you.
How about you tweak the same initiative a bit more to morph it into an even valuable inbound marketing tactic!
The idea is; along with the business cards and eye cards that you offer to your employee, I suggest offering them one more thing that is a personal website. Yes you heard that right, a personal website of his own name; for instance a person let say, A is working for your company so the website will be “personA.com”. This website should hold nothing but things that interest them the most. Apparently, every person has a different taste and interests it may be photography, blogging, travelling or perhaps sports. All you have to do is to encourage and motivate them to use these domains for chipping in content related to their interests and hobbies with the world.
A tip: Reward is the best motivation so you can always keep some reward system for healthy competition among the employees as well.
One thing that you want to make sure is that all employees are mentioning about where they work with a link to the company website and letting people know their original designation in the company on their website.
You may achieve two things through it, in the longer run:
- Multiple active websites that are linking back to the main website. The best part is you do not have to invest on content producers to make those websites stay active because the employees working for you will update them timely.
- Awareness and branding that your employees will do for you by sharing their stuff with their circle and likeminded people.
I guess it will cost the same as the cost of 1000 visiting cards or a little more than that depending on the quality of hosting and domains but it will still be less expensive especially with regards to what you are going to get from it.
Obviously I have not tried this idea myself yet so I do not really have stats that how successful or fail this concept can be but it sounds very logical to me and I can imagine some great return on investments through this.
Did you ever try this idea? If yes please share your experience with me and even if not I would love to hear your feedback about the idea.