At the moment, its 1:30AM Wednesday (time when I started writing this post). I actually had no plan to write this post but after looking at the twitter frenzy and list of post that piled my feeds throughout the day forced me to share my opinion on Matt Cutt’s latest blog post where he slams down Guest Blogging.
Another reason, why I was compelled to write this post is because, I offer guest blogging service myself.
(Oh, I missed the internal link opportunity to my service page? You know what, I don’t really care!)
Before I start, let me give you a little hint of the chaos on twitter today!
When Matt says something, we listen!
From all the blogs I liked Jayson Bagio’s post the most as it was short, to the point with a simple advice, Don’t Panic!
Let’s Read Matt’s Blog again!
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
Hey! Were you doing guest blogging for links only? Or it was more about exposure, referral traffic, setting your image and more. While back, I wrote a post on Moz.com where I discussed the real benefits of guest blogging and “link” was the last benefit I discussed in it.
I got several links from Moz.com, as it is indeed an authoritative site but did it incredibly help me with rankings? not really! I am nowhere on the first page for guest blogging but what I actually got from there were the real clients who were interested in the services I offer.
The email Matt shared in his post was I guess the indication of the quality he is talking about! And not only Matt Cutts, by even you and I ignore these kind of emails everyday and when I don’t I do this!
So, to be precise not only guest blogging, but quality assurance is the fundamental for any and every move you make as an SEO.
What I learned from Matt’s latest Blog Post?
Here are the following quick things, I learned from Matt Cutts latest post that created a chaos in the community.
- He is mainly talking to the people who use guest blogging as a link building tactics. If you were up to this you are apparently doing it wrong because guest blogging is not about links only. But, if you are using guest blogging to build relationships in the industry, build authority within the niche, referral traffic or business advantages, its fine and you still can do that!
- He is actually not saying good bye to guest blogging but he saying good bye to guest bloggers who tend to put crappy content on different sites with the sole purpose to get links. Guest blogging is still relevant if your target is the highest quality.
- As Ryan Jones said in his latest article on out spoken media, the tactic itself is not bad we ruined it and this is not the first time we did, we previously did with blog comments, forums, directories, press releases and now its guest blogging. I believe if we do it for right purpose, blog comments, forums and even the directories still works!
What about SEOs offer guest blogging services, are they still relevant?
Yes and No!
If they are still creating regular content for sites that nobody reads, NO!
If they can create worthy content for the high quality sites, where actual people read and participate, Why Not!
- If you are a guy who is planning to get 200 guest posts on different blog every month, yes guest blogging is dead for you. Actually, you know what guest blogging was never for you!
- If guest blogging has always been about gaining authority, exposure, branding and more for you then it is still relevant. It’s a little well dressed now as you have to take care of author bylines, Google authorship tag and more but at its core, it’s still relevant for you!
So, will still write on other’s sites you know within your niche?