Good Bye 2015, Here comes another year! [2016]

2015 is already over and I am back on writing a year review of what I planned to accomplish in the year and how much I have done. I have also made some plans for 2016 so I will share them with you. Overall this was a better year than 2014, but like any year, 2015 also teaches me lots of lessons that I am going to use in 2016 to make myself a better professional and a person in general. 2015 in Review
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January 7, 2016 by mmhemani

Tips to increase your chances of success as a Startup

“Startups” is the most buzzword these days in the business world. Websites like Next Big What, Killer Startups have been actively discussing about new and existing startups every single day. Similarly publications like, Forbes and are writing about startup tips, techniques and tools that will help you get started with low and even no money at all. Think of a problem and I can assure that there will at least be one startup  already providing that solution for the audience even if there isn’t any, I am sure there will be someone in their doom room experimenting about how that issue can be resolved. Unfortunately, the success rate of startup is very low. According to few studies on the internet 8 out 10 startups fail in their first year of operations. There are tons of article that will tell you what mistakes startup do in the beginning that.....
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December 2, 2015 by mmhemani

How to Deal with Last Minute Deadlines and Writer’s Block

How many times have you experienced Writer’s Block just before a deadline? I hate to admit, this has happened more than often to me. No matter how much I tried to rack my brain towards writing a single sentence, it wouldn’t work. Almost as if the writing gods had sent a curse down on me where I couldn’t think of anything except how blank my computer screen looked. But I’m not the only one who’s been through this, a lot of friends have complained about intellectual brain freeze right before an important project. The best part about this uncomfortable experience is that I finally managed to pick up a few tricks that helped me cope up with this kind of a situation.
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November 10, 2015 by danizehra

4 Pricing Strategies for SaaS startup to increase conversion rate

I recently got a chance to deal with a few SaaS startups and almost all of them are very serious about their product, website and how they present themselves to the market. Oddly enough, they didn’t seem too bothered about investing time in ‘pricing’. Maybe because they believe it’s a waste of time. Towards the last stage of their journey buyers tend to visit the pricing page and move from there onto conversions. I believe that they should spend time on a few significant pages that really matter. If they manage to come up with better pricing strategies, the conversions can increase tremendously. In the remainder of the post I’m going to discuss elements to be taken into consideration when setting the packages and pricing for your SaaS startup. I’ll try my best to come up with current examples of brands that actually got it right. Their revenue numbers will.....
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October 27, 2015 by mmhemani

The Nuts and Bolts of a Digital Marketing Strategy

Digital Marketing Strategy means little more than a buzz-phrase to nearly half (46%) of businesses, which are active in digital without having any sort of strategy or plan (Study). That may sound incredible, unless your business is among those 46%. You may still be getting some results, but rest assured that they are far below what you could have achieved if you had a sound digital marketing strategy. Creating a digital strategy is much simpler than most people think. It doesn’t have to be prophecy or set in stone. It doesn’t have to be a 100 page document with colorful charts and tables. You can have your strategy on a single page and adjust it one thousand times or more after you start following it. It really depends upon your business needs and the amount of time and resources that you can dedicate to digital. But, setting up a strategy.....
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October 7, 2015 by danizehra

What Bloggers Can Learn from the Best Customer Service Teams

Blogging isn’t easy, and sometimes it might feel like the more you blog, the harder it gets. But let me share a secret with you: successful bloggers aren’t just writers; they’re customer service experts who work hard to build a brand around their readers, treating their readers as customers. In fact, practicing smart customer engagement can be the key to becoming a successful blogger. Two tough things that bloggers at every stage come across frequently are rejection and writer’s block! Articles get rejected whether you’re pitching them to an online magazine or working on guest blog posts, and sometimes the ideas for your own blog content just don’t seem to be flowing. Rejection of articles and lack of ideas are two issues that even happen to the most successful bloggers with super- high publication rates. As you push through those issues, sometimes with a post you will get pure vitriol.....
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September 29, 2015 by mmhemani

Gamification – Why it’s your business need?

Gamification is one of the common terminologies you might have come across these days regardless of what industry you belong to, specifically if you are in to SaaS business. The reason why I have mentioned SaaS in specific is because nature of customers in SaaS business is different as compared to any normal service or product business. In SaaS business you need paying customers as well as potential customers to stick with your website (product) as well as keep coming back again and again. When it comes to engagement, gamification works really well.
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September 22, 2015 by mmhemani

Things you should be doing before you send Outreach emails

Reaching out to people and building relationship is one of the integral parts of whole SEO campaign. It’s safe to say that no successful SEO campaign cannot complete without outreaching. But unfortunately not many people are doing it the right way. If you think that outreaching is all about finding email addresses of the influencers and sending them emails then this is not really the approach I will recommend. In my opinion there is a step by step game that leads to successful outreaching. In this post I am going to discuss things that one should know and implement before they actually start writing emails to the list of influencers.
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September 7, 2015 by mmhemani

Things you should know before launching your SaaS tool

Note for readers: Some might argue but according to me, SEO is a big slice of the pie and there are number of companies who are actually offering SEO services in general (let’s not getting in to the debate that how many of them are offering snake oil services). IMO now is the time when companies should move to specialization, Only few has adopted it yet(that doesn’t yet include me ;)) but I am also planning it right after my MozCon trip and soon you will see a big change on my blog too. Instead of offering general services, I am planning to offer only consultation to businesses that are in to ecommerce and SaaS. Now as I am focusing on SaaS and ecommerce, you will see most of my posts focusing on the same. In this post today I am going to discuss a general marketing plan for.....
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August 18, 2015 by mmhemani

Rel=“Canonical” vs. 301 Redirection – What is the ideal solution

On-Page optimization is usually considered as the easy part and most businesses don’t even care about it but in my opinion if your on-page SEO is done correctly, you can easily win half the race but again on-page optimization/SEO is not limited to unique title and meta descriptions. On-page SEO covers all technical problems that are within the website and optimizing them will not only improve user experience but it also helps website to rank better in search engines from the targeted key phrases. I am not saying this is ultimate but a decent on-page optimization checklist for small and mid-size businesses.
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August 3, 2015 by mmhemani
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