All about Matt Cutts

Matt Cutts , the front face of Google, does not need any introduction in the SEO world. And it wouldn’t be wrong to say that his words matter the most in the search world. The picture below says it all:   Image via: Web Gnomes  
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August 3, 2012 by mmhemani

Top 3 Content Marketing Memes

Here are the top 3 Content Marketing Memes. Sharing would be appreciated 😉   For more memes subscribe to the blog by using the side bar plug-in or follow me on twitter! Follow @mmhemani
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August 1, 2012 by mmhemani

SEO is neither Technical nor Logical

SEO has been widely misunderstood and suffered criticism for very long. Like many of you this is pretty common to me that developers and designers in my circle come to me and ask why companies are paying more to SEOs as compared to developers and designers, when all SEO have to do is just submissions and may be some Meta data changes. As I am not a business owner so my take on the salary part will be personal but I believe this is too stupid to say that SEO is just copy paste and there is no logical, creative and technical involvement in it.
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July 30, 2012 by mmhemani

Google Penalties! Who is responsible?

For the last few months, all I am reading about in the SEO sphere is “Google penalties” and sites that have been turned down due to low quality, SPAMMY links and other type of such activities that somehow manipulated the search results! The question that pops up in my mind now is, why there are tons of folks building low quality SPAMMY links when it is almost a year to the 1st Panda update and I believe it changed the way SEO was done entirely, didn’t it?
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July 27, 2012 by mmhemani

Duplicate Content – The #meme style

  Duplicate Content exists in the digital world in all formats but search Geeks and especially SEOs are never happy with it. They always make an effort and kill one copy of it or at least try their level best to revamp the amount of duplicate content from the virtual world. Virtually search geeks might be the biggest force against the duplicate content but how would they react if they encounter this type of Duplicate content in the Real world? 🙂
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July 25, 2012 by mmhemani

Link Building with very dirty [FREE] SEO Tools

Ever wished for a helping hand like the one in Adam’s family that can make your work all easier, I have … a many times. I literally wish some times to get a helping hand especially while doing link-building process.  Well it is hidden to no one that link building is a hard-hitting area, where it’s not easy to find and acquire high quality links (lots of links) for a website. I know the pain and I have been through it for long. So, I finally decided to steal that helping hand from the Adams’ in order to make the link building process easier for me. Ofcourse that planned didn’t work well, 😉 so I researched the internet and talked to many influencers, and guess what. I got my hands on some really epic tools that have increased my work speed effectively.  Hold on tight as I am about to.....
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July 23, 2012 by mmhemani

Link Building – Past, Present and Future

SEO is an ever-changing industry, which clearly means that what works today might not work tomorrow. Meta keyword tag is the living breathing example for it, being an integral part of SEO in past, keyword tag does not possesses any value now inspite of the fact experts like SEOmoz strongly recommend removing this tag from your code. As link building is one of the primaries for the overall SEO Strategy, it will not be wrong to say that today link building has evolved like never before.
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July 20, 2012 by mmhemani

A call for SEO Project Managers

Every picture has two sides! I will not agree to that, because I believe it has more than just two facets. Take SEO for example, we all are well aware that Search Engine Optimization is an intense job and one need a particular mindset to rock at SEO and digital marketing. There are Gurus in the industry who really understands the business and know what it takes to be a SEO Project Manager. Ofcourse like every other business, project management plays an important role for any strategy to work. A successful SEO Project Manager needs to have a good command on project management, analytics, strategy development and making sure that things are being executed the way they should be.
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July 18, 2012 by mmhemani

Black Hat vs. Negative SEO

Negative SEO is the latest term in the SEO bubble. Many people are talking about what Negative SEO is and how to get rid of it? Many SEOs research and write different tactics to stay safe from the negative SEO. I personally like the great post on this topic by Jason Acider where he discusses How to protect your site from Negative SEO.
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July 16, 2012 by mmhemani

How to Interview so that it pays off well

Link building if done correctly is one of the most creative and interesting part of the SEO campaign. As link building is not limited, creative people come up with different tactics that can help them get number of links pointing to the website and help them get better spots in SERPs. Creative link engineers use multiple techniques to attract, as many links as possible, from those Infographics, Badges, Quizzes, Interviews, etc are few of the most well know tactics.
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July 16, 2012 by mmhemani
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