A Holistic View on Penguin Update 4.0 [IMHO]

It’s been a little more than two weeks that Google came out with its latest real-time penguin update. There are quite a few things that are different from the previous updates, and this may be the reason why I believe penguin 4.0 is much more important than any other similar update. It’s real-time I have to agree with Cory Collins here. Although Google used the word ‘real-time’, the results won’t be as instant as you may think. It will take Google some time to re-crawl your website and also the site you are getting a link from. This can take from a few days to a week, depending on how fast Google crawler comes to your site. Yes, we don’t really have to wait for the next update but saying that the results would be instant is definitely not correct either. Penguin is a part of the core algorithm I.....
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October 13, 2016 by mmhemani

Real Time Penguin Penalty – What if you woke up and Donald Trump is your president?

Imagine waking up one day and finding out that Donald Trump is your president. There are three immediate choices you can make; you can file an immigrant application and move to a country like Canada, you can wait for the coming 4 or 5 years to cast your vote again and make a difference or better yet, you can decide not to accept this negative development and organize protests for a change of government immediately. As always, the best option is to do something meaningful so that things can change in your favor as quickly as possible. Google has just announced an update on the Penguin Penalty and the algorithm is almost upon us. Google’s Gary Ilyes said that the next Penguin update is in the ‘foreseeable future’, adding “I hope” by the end of the year, and it will be the real-time version of the algorithm.” It is expected.....
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September 29, 2016 by mmhemani

#MozCon Day 3

I am sure you have heard the term ‘save the best for last’… Moz actually went ahead and implemented it on MozCon 2016. I felt and said that the last day was a little low from the actionable standpoint but today it seems like they totally made up for yesterday in setting new and better standards for MozCon. Since morning, every single presentation was so actionable that you couldn’t stop but get out of your seat, find those presenters and get a selfie with them. Some exceptional presentations were given by Kindra Hall, Tara, Reed, Kirsty Hulse, Cindy Krum and of course Rand Fishkin.     Well, I managed to find Kindra Hall and she was kind enough to let me take a selfie with her. Here it is! Here you can find the detailed review of the last day at MozCon.     09:00-10:00 AM                                                          Breakfast   10:05-10:35.....
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September 15, 2016 by mmhemani

#MozCon – Day 2: Quick Review

I will be honest here, the 2nd day was not as exciting as I thought it would be, but this is just my opinion and you may have different views. Day 2 had a great start, but then it want a little low. But I am really glad that it finished out well with Wil Reynolds speech. Note: If you are not attending MozCon, subscribe our blog as we are writing a detailed daily review of this 3-day conference in Seattle, WA. So, without further ado, here is the detailed review of day 2 MozCon. You Can’t Type a Concept: Why Keywords Still Matter with Dr. Pete Meyers For those who don’t know Dr. Pete, he is kind of a big deal and if you are not following him on twitter, you probably should do so right away. The following are some important points from his presentation: Search is evolving. Conversational.....
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September 15, 2016 by mmhemani

#MozCon 2016 – Day 1 (Quick Insight)

Hello, internet marketer. The amazing MozCon days are back! For those who somehow still don’t know, MozCon is an annual marketing conference held by the marketing software company Moz in Seattle, WA. ‘Not your typical marketing conferencey2’- this is a tough claim to make, but I have to say that Moz really backs it up by bringing in all the amazing speakers and actionable stuff they provide at the conference. This is my 2nd MozCon and compared to last year, this year’s lineup looks amazing (at least as far as day 1 is concerned!). The real essence of the conference is felt when it’s attended in person, but if you are not attending MozCon, you should follow the hashtag ‘#MozCon’ or follow me on twitter @mmhemani for live updates! So here is a quick overview of what the speakers talked about. Grab a coffee and if you like, subscribe to.....
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September 13, 2016 by mmhemani

My plans for MozCon 2016

2015 was an amazing year. We as SEtalks.com managed to increase our team and clients, and finally got a small but great physical space where we all sit together, work and learn. But there was one thing that made 2015 very special, and that was that I, as the founder of SEtalks.com, attended my first ever search marketing conference – MozCon. You can read my posts regarding MozCon 2015 here and here. Now the great news is that this year I’m going for MozCon again to get firsthand knowledge from the most experienced search celebrities from around the world.   Learning Obviously, every year MozCon shares great amount of knowledge, and networking and business opportunities and 2016 will be no different. As far as learning is concerned, here are the few sessions I’m really looking forward to attending; ‘Uplevel your A/B testing skills’ with Cara Harshman A/B testing is very.....
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September 5, 2016 by mmhemani

5 Steps to Managing SEO Projects More Efficiently

SEO project management, much like any other campaign, requires a mix of art and science. It’s easy enough to sell your ideas and services, but what happens once the boss gives the go ahead or your client seals the deal? You may be the king of the SEO and SEM world, but if the project isn’t organized, your resources are overburdened and quality work isn’t getting delivered, chances are you’re going to lose that client. SEO project managers are cut from a special mold. They need to be well versed in all things pertaining to the ever changing and complex world of SEO. They also need to possess various qualities to be a good manager i.e. people management, time management etc. SEO project management is in fact, more about making sure everyone is delivering quality work, rather than actually executing the tasks yourself.
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August 30, 2016 by mmhemani

Five sure shot ways to generate leads through content marketing

Whether you’re struggling to generate leads for your new business, or aren’t happy with the current state of your profits, what I’m about to tell you now can breathe life into your business – provided that you follow these steps with consistency. Regardless of the business model you follow, content is still king. If used intelligently, it can bring astounding results for your business. In a world where new companies are emerging every day, it is the content that inspires and educates that will make your customers trust you.
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July 27, 2016 by Manam Iqbal

4 Ways to decrease bounce rate that every marketer should know

Your website is up and running and your product is ready for the world to see, and possibly purchase. After weeks of intelligent marketing efforts, visitors are finally trickling in to check out what you have to offer. You are happy at the results you are producing, but soon enough you notice another trend that leaves you wondering. Analytics reveal that almost 60% of the people visiting your page never click anything. They come and then they leave for no apparent reason, never to return. This is very disappointing after all the man-hours that went down into developing your website. But, the question is; why is this happening in the first place? More importantly, what can you do to change this?
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July 19, 2016 by mmhemani

4 link building techniques to push traffic and revenue by over 100% in a year

If you are in the retail business and planning to step into the e-commerce industry, there are lots of things you need to know in advance in order to prepare yourself. E-commerce is big, and unlike a retail store, your competitors are from all across the world instead of from just within your city. Darryl Stevens wrote an informative piece for anyone preparing to start an e-commerce store. But, once you are up and live, all you should focus on is a more targeted audience for your website, and then think of ways to convert them into paying customers. I truly believe that SEO is one of the most powerful tools available at our disposal to help drive the most qualified traffic back to your websites.
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July 5, 2016 by mmhemani
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