How The Day Of A Typical SEO Looks Like And Tips To Make It More Productive

SEO professionals are responsible for the mammoth task of ensuring a raging organic search visibility, amidst a fast changing environment. They must remain abreast of the latest developments in the field and continuously learn new things; meaning that there is virtually no margin for a drop in attention. On a daily basis, SEO professionals have to engage in a plethora of activities including, but not limited to, consultation, audits, competitor analysis, industry research, persona building, keyword research, inter-departmental coordination, email marketing, report generation and networking. So, how can you ensure the provision of value added services to your employer as well as your client’s website(s)? Here we have outlined the daily tasks of an SEO professional along with a comprehensive set of hacks that will magnify your productivity several fold.   Getting organized: For most SEO professionals, the day starts with a brief glance at their email inbox. A large.....
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April 18, 2017 by danizehra

5 Steps To A Winning Small Business Content Marketing Strategy

Small business owners are always finding ways to use their limited marketing budget in the most optimal way. What most still don’t recognize is that content marketing is one of the most cost-effective ways to gain organic rankings. The power of good content cannot be underestimated. It resonates with the masses and gets businesses genuine feedback to implement. Content stays online, once posted on an authority domain, unlike advertisements that fade away after a campaign is over. Evergreen content has the potential to pull new customers, even if its old. . That’s why, content marketing is the dire need of a small business, but only if it is done effectively. Google’s site crawlers now tour the websites for bounce rates and analyze whether the content on the site is being read or not. To provide searchers with the most relevant results, Google can brush a site away if it is.....
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April 4, 2017 by danizehra

Twitter For SEO – A Quick Guide

Months back, Twitter and Google signed an agreement, which allows Google bots access to Twitter’s Tweets. Simply put, this means Tweets will now show up in Google’s search engine results. For search engine optimization, this deal is important because Twitter will now have a greater impact on SEO. This means those of us who already use this platform should pay attention to optimizing their profiles. Link building is still one of the most important factors to get your content long-term exposure. According to Andrey Lipattsev, Google’s search quality senior strategist, the three most important ranking factors are: 1&2: Links and Content, 3: RankBrain With that being said, many questions arise. Which Tweets will show up? What are the main indexes that Google maintains? How can you optimize your Twitter account? First, let’s look at some important points of the Google-Twitter deal: On Wednesday evening, 4th of February, Twitter made an.....
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March 21, 2017 by danizehra

One Factor That Keeps Small Businesses Away From Their Potential Customers

Why do customers buy from a brand? First and foremost, the reason why a customer buys something is because they find it profitable for their needs or use. Unfortunately, most marketing and sales departments overlook this little human instinct and keep blabbering about how they are ‘better than others’ with their product offerings. This is extremely insufficient reason for a customer to ponder over a product which seemingly benefits the marketing department but not them. That’s why, in order to gain more attention and sales, you should communicate the benefits of a product or service to the potential customer. Blogging is a great way of start this communication. A blog is your big platform to be as creative as you want, while subtly inserting marketing and promoting messages as well. Consider the example of The Pipeline blog by Tibor Shanto. Tibor is an experienced business coach, who provides special training.....
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March 14, 2017 by danizehra

Ingredients Of A Successful Inbound Marketing Campaign

Marketing in older times used to be a set of creative ideas that were developed by qualified individuals, fueled by checks, and executed in field with no idea about the effects they will have. The whole process was disconnected and divided into bits and pieces, and marketers crossed their fingers after launching each campaign. Today, however, the game has changed drastically with the entrance of inbound marketing. Chief Inbound Marketing scientist, Mike Lieberman asks, ‘Is the marketing campaign dead?’ The answer to this question lies in our own perception of the marketing game. But before we answer this question, let’s look at what inbound marketing is. Inbound marketing is an omnichannel plan that aligns all of the marketing mediums around a single goal. Whether you talk about outmoded marketing campaigns or an inbound marketing campaign of today, success is achieved by meticulous  planning that puts things into perspective. Inbound marketing.....
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March 7, 2017 by danizehra

Here’s Your Comprehensive eCommerce Website Audit Checklist

Does your website load in under three seconds? Is your homepage providing the information on your latest sales and promotions? Can users easily search the site via your homepage? If your answer to these questions is yes, then you are pretty much in a safe position. However, if your answer is either ‘no’ or ‘don’t know’, you need to figure out these details as soon as possible. A website audit can help you do just that, so you can devise solutions to increase conversion rate. Your ecommerce store needs regular audits just like a brick and mortar store needs regular checks and follow-ups. Website audits help you understand your website in depth, and enable you to find  the trouble areas where existing or potential customers might be facing difficulties. Why audit? Audit is a vital part of an ecommerce business. You can perform it a few times every year, or.....
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February 28, 2017 by mmhemani

6 Reasons You Should Have An Active Business Blog

Today’s technological advances have not stopped people from asking why blogging is essential for business. Keeping a blog is understood to be a norm, but the exact efficiency of an active business blog is unclear to many business owners. Startup owners ask this question more often, since they wear many hats at a time. Most don’t quite understand the point of expending time and effort on a blog. Blogs have been around since the 1980’s, but it is business blogging that has changed the way a customer interacts with a business. In today’s day and age, business blogging should be an essential part of your marketing strategy. The content you produce and post on this blog should be powerful enough to attract people’s attention and make them curious about your product. While your website is the main platform that displays your product and markets it, a business blog can become.....
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January 31, 2017 by Manam Iqbal

What You Need To Go BYOD

There are only two things you need to know to get an idea of the modern world. The first thing is that there are officially more gadgets on our planet than human beings. And, by the way, we reached the point of no return almost three years ago, which means that today the number of gadgets exceeds the number of people even more significantly. The second thing is that an average person checks their phone 110 times a day, and for some of us this number is as high as 900. Given this, there is no wonder why we are so concerned about digital trends and their effect on our career and personal life. Let’s face it: we use gadgets at home, at work, and on our way from home to work. So it comes as no surprise why so much attention is given to trends and ideas aimed to.....
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January 25, 2017 by Nick Rojas

How to use content marketing to increase your reach – and sales

The ultimate goal of a business is to increase sales and revenue. Since content marketing is the new buzzword, many B2B and B2C businesses have started building their marketing strategies around content. Content marketing is the process of creating written or visual content to gain new followers, customers and increase sales. The traditional method of outbound marketing or cold calling and advertising has changed drastically.  Today’s customer has learnt how to filter out ads, block pop-up ads and reveal caller IDs. Businesses are investing on inbound marketing to get new leads. Content is king, so building an attractive website is crucial for the growth of any business. According to a survey by Custom Content Council, 72% marketers feel that content marketing provides them with better ROI than advertising, while 69% find it more effective than PR and email campaigns. However, many marketers are still not using their content to its.....
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December 14, 2016 by mmhemani

Blogging Calendar – How can you create one for your own company blog?

By now, you must have realized that work has to be organized in order to be completed. There is no other way around it. If you happen to run a company blog, time is money and content is king. But, how to use the full potential of both? Your company blog is earning you 97% more links than companies who do not blog. However, those who are reaping the full benefits of blogging have a strategy in place. Have you planned what you are posting this Monday? Do you know what your company is posting on Christmas Eve? Is your blog ‘just another’ blog, which keeps churning content without targets and goals? Calendars have been proven extremely useful ever since they were invented in the 16th century. Up until today, the calendar app is a crucial part of any device. Print magazines have been running on editorial calendars for years,.....
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December 6, 2016 by mmhemani
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