9 Things Designers & Developers Should Know About SEO & UX

As a designer or developers, you must be under pressure from clients and employers to create only the best websites. It gets especially irksome when people who don’t know much about the creating websites want you to create something as if you’ve to order a burger. Designers and developers all over the world are facing similar pressure. The one thing that will make you stand out of the crowd is learning about your business and implementing the latest tech trends before others even know about them. Online entrepreneurs, especially small businesses, are trying to make a living online, and their needs are getting more complicated with every passing day. To make a website popular, you have to learn about design, development and how to make it conversion friendly. This is no longer a separate department. You must know how to make websites that are shareable and conversion-friendly. If terms like.....
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May 23, 2017 by danizehra

Hiring An SEO Agency For Your Business VS Hiring An In-House SEO Consultant

For bigger businesses, the idea of keeping an in-house SEO consultant or outsourcing it may be a daily dilemma. Developing a highly effective digital marketing strategy can be difficult work, especially for larger brands. In some cases, it can take a year or more to ensure the tactic has been thoroughly researched, secure enough resources to execute a broad-ranging campaign and the list could go on and on. Due to this, established companies or start-ups often face a difficult question; is it better to hire an in-house digital expert to handle this work internally, or does the situation require going ‘all out’ and hiring an entire agency of professionals? The decision is important, and sometimes expensive. So the following article is here to provide what we consider to be the major pros of either approach (with a slight biased bent towards the latter). Why should you hire an SEO agency?.....
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May 16, 2017 by danizehra

How To Write And Promote Blogs In The Fashion Niche

When we think of fashion, we can’t help but visualize elaborate runways, super glamorous models and luxury fashion brands like Gucci and Versace. Fashion industry, unarguably, is all glitz, glamour and money, and people associated with it are always looking their best, no matter what.   A Fashion Nerd Some ten years ago, people who were part of the style biz were considered  unapproachable and unmatchable. But then thankfully, the need for fashion blogging came up, and gave an opportunity to the average fashion lover to step up and give influential brands some competition. Fashion blogging made it big in the digital world about a decade ago and now we commonly spot these fashion bloggers occupying the front row seats at fashion shows and bagging expensive advertisement deals with famous brands. Upon research, we found that being a part of the coveted fashion industry is not as tough as it.....
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May 2, 2017 by danizehra

6 Things To Check Before Hiring An SEO Agency For Your Business

Search engine optimization or SEO is one of the most misunderstood terms in business. Business owners hesitate to take help from SEO due to some commonly accepted myths about the industry. This wrong characterization has led so many savvy business people underestimating the marketing potential of this strong strategy. SEO is a very effective marketing tool that can bring lots of business to your company. Traditional marketing does its job on offline mediums, so SEO is an untapped area that can return many leads to those who apply it. It brings traffic to your web pages, and relevant traffic means everything for your online business. To understand why your business needs SEO, look at these general goals it achieves:   Keyword rich content: You must have heard the phrase ‘crawling on site’ associated with SEO. The basic way to fix your site’s SEO is to make sure that your site.....
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April 26, 2017 by danizehra

How The Day Of A Typical SEO Looks Like And Tips To Make It More Productive

SEO professionals are responsible for the mammoth task of ensuring a raging organic search visibility, amidst a fast changing environment. They must remain abreast of the latest developments in the field and continuously learn new things; meaning that there is virtually no margin for a drop in attention. On a daily basis, SEO professionals have to engage in a plethora of activities including, but not limited to, consultation, audits, competitor analysis, industry research, persona building, keyword research, inter-departmental coordination, email marketing, report generation and networking. So, how can you ensure the provision of value added services to your employer as well as your client’s website(s)? Here we have outlined the daily tasks of an SEO professional along with a comprehensive set of hacks that will magnify your productivity several fold.   Getting organized: For most SEO professionals, the day starts with a brief glance at their email inbox. A large.....
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April 18, 2017 by danizehra

5 Steps To A Winning Small Business Content Marketing Strategy

Small business owners are always finding ways to use their limited marketing budget in the most optimal way. What most still don’t recognize is that content marketing is one of the most cost-effective ways to gain organic rankings. The power of good content cannot be underestimated. It resonates with the masses and gets businesses genuine feedback to implement. Content stays online, once posted on an authority domain, unlike advertisements that fade away after a campaign is over. Evergreen content has the potential to pull new customers, even if its old. . That’s why, content marketing is the dire need of a small business, but only if it is done effectively. Google’s site crawlers now tour the websites for bounce rates and analyze whether the content on the site is being read or not. To provide searchers with the most relevant results, Google can brush a site away if it is.....
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April 4, 2017 by danizehra

Twitter For SEO – A Quick Guide

Months back, Twitter and Google signed an agreement, which allows Google bots access to Twitter’s Tweets. Simply put, this means Tweets will now show up in Google’s search engine results. For search engine optimization, this deal is important because Twitter will now have a greater impact on SEO. This means those of us who already use this platform should pay attention to optimizing their profiles. Link building is still one of the most important factors to get your content long-term exposure. According to Andrey Lipattsev, Google’s search quality senior strategist, the three most important ranking factors are: 1&2: Links and Content, 3: RankBrain With that being said, many questions arise. Which Tweets will show up? What are the main indexes that Google maintains? How can you optimize your Twitter account? First, let’s look at some important points of the Google-Twitter deal: On Wednesday evening, 4th of February, Twitter made an.....
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March 21, 2017 by danizehra

One Factor That Keeps Small Businesses Away From Their Potential Customers

Why do customers buy from a brand? First and foremost, the reason why a customer buys something is because they find it profitable for their needs or use. Unfortunately, most marketing and sales departments overlook this little human instinct and keep blabbering about how they are ‘better than others’ with their product offerings. This is extremely insufficient reason for a customer to ponder over a product which seemingly benefits the marketing department but not them. That’s why, in order to gain more attention and sales, you should communicate the benefits of a product or service to the potential customer. Blogging is a great way of start this communication. A blog is your big platform to be as creative as you want, while subtly inserting marketing and promoting messages as well. Consider the example of The Pipeline blog by Tibor Shanto. Tibor is an experienced business coach, who provides special training.....
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March 14, 2017 by danizehra

Ingredients Of A Successful Inbound Marketing Campaign

Marketing in older times used to be a set of creative ideas that were developed by qualified individuals, fueled by checks, and executed in field with no idea about the effects they will have. The whole process was disconnected and divided into bits and pieces, and marketers crossed their fingers after launching each campaign. Today, however, the game has changed drastically with the entrance of inbound marketing. Chief Inbound Marketing scientist, Mike Lieberman asks, ‘Is the marketing campaign dead?’ The answer to this question lies in our own perception of the marketing game. But before we answer this question, let’s look at what inbound marketing is. Inbound marketing is an omnichannel plan that aligns all of the marketing mediums around a single goal. Whether you talk about outmoded marketing campaigns or an inbound marketing campaign of today, success is achieved by meticulous  planning that puts things into perspective. Inbound marketing.....
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March 7, 2017 by danizehra

Here’s Your Comprehensive eCommerce Website Audit Checklist

Does your website load in under three seconds? Is your homepage providing the information on your latest sales and promotions? Can users easily search the site via your homepage? If your answer to these questions is yes, then you are pretty much in a safe position. However, if your answer is either ‘no’ or ‘don’t know’, you need to figure out these details as soon as possible. A website audit can help you do just that, so you can devise solutions to increase conversion rate. Your ecommerce store needs regular audits just like a brick and mortar store needs regular checks and follow-ups. Website audits help you understand your website in depth, and enable you to find  the trouble areas where existing or potential customers might be facing difficulties. Why audit? Audit is a vital part of an ecommerce business. You can perform it a few times every year, or.....
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February 28, 2017 by mmhemani
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