Outreaching Basics: How To Get Responses From Busy People Without Failing

Email is one of the most effective methods of communication today. Even with all the impersonal tweets and other social networking options, people still prefer email as their main way of interacting with someone, especially on a business level. Many firms also provide this service as outsourcing and commonly known as “Guest Blogging service”. This would be great for the company to reduce its cost. Well-written outreach emails have a personality of their own. Experts can tell them apart from the subject line. The problem with most people is that they don’t understand the requirement of a basic outreach email, even a cold calling one. On one hand, you need the guidance of an industry expert, but on the other hand, you are also sending them emails with nothing good to offer. There are some rules of approaching these people for a favor. This post contains some tips and tricks.....
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June 29, 2017 by mmhemani

5 Content Distribution Channels Small Businesses Should Invest In

The old times on the internet were simpler times. Publishers had to hit the ‘publish’ button and wait for a flurry of comments on an article. Building websites and designing them to be aesthetically pleasing were two of the most time-consuming tasks as a content publisher. Fast forward a few years and now  everything  content has become extremely fast-paced. Users have unlimited options to gain information. Individuals are also portraying themselves as specialists through blogging and guest posting.  For a small business owner looking to publish content, it calls for fighting back and reclaiming the space for your own brand story. Small businesses may have a tight budget and a hefty schedule to follow, but they also have the edge over giants in being unique. They have the power to share a new story to the market and grab a chunk of the competitor’s customer base. Think of it this.....
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June 20, 2017 by danizehra

Why businesses should consider optimizing their YouTube Videos

When Steve Chan, Chad Hurley and Jawed Karim launched YouTube in February 2005, they didn’t know that it’ll turn into the third most visited website in the world. Everyone who has access to internet knows YouTube. Billions of videos are uploaded on the website every day. Is your business making use of this medium to market itself? If not, you need to make a YouTube channel and optimize those videos to get maximum exposure from its viewers. Online marketing is now increasingly done via video content, yet despite this popularity of videos, nobody is paying attention to the optimization part. If a business is already investing time and resources in creating videos that attract audience, why aren’t they thinking about taking some extra steps to make these videos easier to find? Once a business is able to master this art of video optimization, YouTube videos will have a lot to.....
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June 13, 2017 by danizehra

Reasons Why Start-Ups Should Focus On Their Blog

Successful small business entrepreneurs who get tons of visibility, business and engagement online – how the heck do they do it? Sure, they must hustle just as much as you do, attending the same network events. But there is a difference. They’re closing bigger deals, generating more leads through their website and seemingly having more business than anyone else. So, what is the differentiating factor between you and them? They are probably working day-in day-out on their start-up blog to build an online presence, engaging directly with the audience for effective branding. Being a small business entrepreneur, or a solopreneur, you must have heard of the importance of creating relevant content for your website. But maybe you haven’t, as yet, taken the first crucial step. The blog-stats Source One of the most effective and implemented content marketing tools at your small business-disposal is, undoubtedly, an online blog. Hence, if you’re.....
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June 6, 2017 by danizehra

Attract, Convert, Close & Delight: The Inbound Marketing Methodology

You must have heard about inbound marketing, but might not exactly know how it differs from traditional online marketing. We often get the question, ‘What is inbound marketing?’ In a nutshell, it is a proven marketing methodology for the digital age. Since 2006, inbound marketing has been one of the most effective methods of marketing your business online, decreasing conversion time and generating valuable leads. Instead of utilising old-school marketing methods, such as buying ads and email lists, inbound marketing tends to highlight content creation, attracting consumers towards your product though the delivery of quality content, when they need it the most. By aligning customer needs with the content you publish, you attract inbound traffic that you can convert, close, and delight over time. Inbound marketing is an unpaid form of advertising, making it the best form for business promotion. Your content lives on your site as long as you.....
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May 30, 2017 by danizehra

9 Things Designers & Developers Should Know About SEO & UX

As a designer or developers, you must be under pressure from clients and employers to create only the best websites. It gets especially irksome when people who don’t know much about the creating websites want you to create something as if you’ve to order a burger. Designers and developers all over the world are facing similar pressure. The one thing that will make you stand out of the crowd is learning about your business and implementing the latest tech trends before others even know about them. Online entrepreneurs, especially small businesses, are trying to make a living online, and their needs are getting more complicated with every passing day. To make a website popular, you have to learn about design, development and how to make it conversion friendly. This is no longer a separate department. You must know how to make websites that are shareable and conversion-friendly. If terms like.....
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May 23, 2017 by danizehra

Hiring An SEO Agency For Your Business VS Hiring An In-House SEO Consultant

For bigger businesses, the idea of keeping an in-house SEO consultant or outsourcing it may be a daily dilemma. Developing a highly effective digital marketing strategy can be difficult work, especially for larger brands. In some cases, it can take a year or more to ensure the tactic has been thoroughly researched, secure enough resources to execute a broad-ranging campaign and the list could go on and on. Due to this, established companies or start-ups often face a difficult question; is it better to hire an in-house digital expert to handle this work internally, or does the situation require going ‘all out’ and hiring an entire agency of professionals? The decision is important, and sometimes expensive. So the following article is here to provide what we consider to be the major pros of either approach (with a slight biased bent towards the latter). Why should you hire an SEO agency?.....
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May 16, 2017 by danizehra

How To Write And Promote Blogs In The Fashion Niche

When we think of fashion, we can’t help but visualize elaborate runways, super glamorous models and luxury fashion brands like Gucci and Versace. Fashion industry, unarguably, is all glitz, glamour and money, and people associated with it are always looking their best, no matter what.   A Fashion Nerd Some ten years ago, people who were part of the style biz were considered  unapproachable and unmatchable. But then thankfully, the need for fashion blogging came up, and gave an opportunity to the average fashion lover to step up and give influential brands some competition. Fashion blogging made it big in the digital world about a decade ago and now we commonly spot these fashion bloggers occupying the front row seats at fashion shows and bagging expensive advertisement deals with famous brands. Upon research, we found that being a part of the coveted fashion industry is not as tough as it.....
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May 2, 2017 by danizehra

6 Things To Check Before Hiring An SEO Agency For Your Business

Search engine optimization or SEO is one of the most misunderstood terms in business. Business owners hesitate to take help from SEO due to some commonly accepted myths about the industry. This wrong characterization has led so many savvy business people underestimating the marketing potential of this strong strategy. SEO is a very effective marketing tool that can bring lots of business to your company. Traditional marketing does its job on offline mediums, so SEO is an untapped area that can return many leads to those who apply it. It brings traffic to your web pages, and relevant traffic means everything for your online business. To understand why your business needs SEO, look at these general goals it achieves:   Keyword rich content: You must have heard the phrase ‘crawling on site’ associated with SEO. The basic way to fix your site’s SEO is to make sure that your site.....
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April 26, 2017 by danizehra

How The Day Of A Typical SEO Looks Like And Tips To Make It More Productive

SEO professionals are responsible for the mammoth task of ensuring a raging organic search visibility, amidst a fast changing environment. They must remain abreast of the latest developments in the field and continuously learn new things; meaning that there is virtually no margin for a drop in attention. On a daily basis, SEO professionals have to engage in a plethora of activities including, but not limited to, consultation, audits, competitor analysis, industry research, persona building, keyword research, inter-departmental coordination, email marketing, report generation and networking. So, how can you ensure the provision of value added services to your employer as well as your client’s website(s)? Here we have outlined the daily tasks of an SEO professional along with a comprehensive set of hacks that will magnify your productivity several fold.   Getting organized: For most SEO professionals, the day starts with a brief glance at their email inbox. A large.....
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April 18, 2017 by danizehra
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