If you have a website, chances are, you’ve heard about certain algorithms that the search engine giant has rolled out since February 2011. Although the names that they bear are of seemingly harmless creatures, they actually caused much chaos in the online world.
A Brief Introduction
Panda and Penguin are both code names of the updates that Google implemented to decrease the rankings of low quality sites in its search results pages and boost those of the good ones. This was done to give searchers answers to their queries as quickly as possible and give them quality results.