This is one of those times of the year when I am packed with so many things professionally and personally, and so it got a bit difficult for me to come up with a detailed and actionable blog post for my readers lately. There are lots of ideas I have with me that I will share later down the line but today I am sharing the problem that my link building team was facing while we were working on our latest projects.
Broken Link Building
One of the major problems they were facing with was not getting enough positive responses. In some campaigns they were getting a response rate of less than 2% which in my opinion is much lower than the market ratio.
One of the major reasons of a low response rate was because they were using a wrong or at least a limited approach towards broken link building.