March 24, 2014
In our capitalist economy, businesses aim to increase their sales in order for profit maximization. To reach their desired goals, they focus their marketing energies on those channels which reap them the highest ROI. Digital marketers use those strategies and tactics which are suitable to convert browsers into definite buyers.
In order to boost your conversions and to persuade your target audience to choose you, we need to understand the 2nd principle of Robert B. Cialdini’s 6 principles of persuasion that