This is the last post of the series. This series was originally inspired by Robert B. Cialdini’s book ‘Influence: The Psychology of Persuasion’. In this post I am going to discuss the last principle that is Authority. I will discuss in detail about what this principle actually means and how this works in real life. I will also share some ideas about how digital marketers can use this principle for their interests.
What is Authority?
Authority usually means a person or a committee who has the power to order or direct an individual or a group of them a.k.a followers. Principal of authority says that people tend to follow those who they respect and who they perceive as ‘experts’.