Although many assume that inbound marketing or precisely search engine optimization (SEO) is all about rankings and getting traffic through search engines, but that really isn’t the case. And as a part of the digital community, I consider it my responsibility to clear this misconception. However it is easier said than done. One of the basic things that a number of people fail to understand is that inbound marketing is actually all about making your client’s experience better.
With the increasing trend of smartphones and tablets it has become imperative for companies and businesses to have a website and digital applications that are user friendly as they would want to earn their client’s satisfaction and outrun their competitors at the same time. However, the problem with most small and medium sized business (SMB) owners is that they hesitate to invest in mobile websites as they feel that the financial/beneficial return of the investment is not guaranteed. I personally think that their fear is justified because investing thousands of dollars on a website that may or may not pay off is indeed quite a gamble; and as marketers, I feel we are responsible for this fear as we have failed to make them realize the importance of a mobile website and how it can pay off in the long run.
Thanks to AD 60 for providing the Mobile statistics data!