Conversion Focused

Search Marketing Advisers

1
Link Building tactics I will use in 2015 – and Guest Blogging is not one of them!
2
How to Build Quality Links?
3
Actionable Tips to Improve Business Blogging
4
Interview with Murray Newlands, the PR Guy!
5
Questions to ask from your Digital Marketing Clients
6
Why and How to go Mobile!
7
Local Business Listing Canada
8
Help Dana – She needs you today!
9
Anatomy of a Perfect Link!
10
How to Improve the Quality of Your SEO Services

Link Building tactics I will use in 2015 – and Guest Blogging is not one of them!

(Banner Image: Moz.com)

2014 is almost about to end and from the SEO and Digital Marketing stand point this was yet another crazy year; lots of things changed, myths died, confusions solved and new confusions arise. If I had to look back at 2014, the one thing that broke the SEO industry in 2014 was the chaos created by Guest Blogging.

In the beginning of the year, Google’s front face Matt Cutts updated his blog and slammed officially Guest Blogging. There was a lot of chaos that followed. A Lot of people I knew stopped writing guest posts some stopped offering guest blogging as a service and others actually started sending emails to bloggers and requested them to remove a guest post if possible.

Personally, I am a big supporter of Guest Blogging and have explained a number of times on my own blog why I will continue with it as part of my strategy. And even as the year comes to an end, I am still firm on my words and will continue to use it as part of my digital marketing strategy in 2015 because I never thought of it as a link building idea – rather it was always a branding tactic for me.

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How to Build Quality Links?

SEO is a rapidly changing industry, what you did today might not work tomorrow but what hasn’t changed over the years is the importance of link building. It has always remained important for a website to get links and even after all the Google animal updates, it is still considered to be of great significance.

The thing that changes with time, as far as the link building is concerned, is its quality. Back in the days, acquiring a link was all a quantity game; however, in today’s times, if you are not getting links from quality and relevant sources, then there will be chances that you might get screwed.

Links is all about quality and relevancy. It doesn’t matter if your website has a few links; however, if they are coming from quality and relevant sources, then you can easily win over your competitors using mediocre links within no time.

In this post, I am going to cover the aspects that need to be considered while creating quality and relevant link pointing back to the website.

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Actionable Tips to Improve Business Blogging

In the grand scheme of business, blogging is a relatively new concept, but one that is growing exponentially as time goes on. In this world, what you put in doesn’t necessarily equivocate to what you get out. There are techniques and tips across the internet that will claim to be the cure-all for your blogs ailments, but this upcoming list is the ultimate way to ensure that you’re consistently improving on your blog’s potential.

At the end of the day, there’s no one secret, but once you’ve started your blog, I’ve compiled eight actionable tips that are guaranteed to improve your business blogging. Read them, then put them into action today.

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Interview with Murray Newlands, the PR Guy!

If you ask me where link building is heading, then my one word answer would simply be “PR”! Google looks for both authority and quality in a link.  You can attain both of them through big media outlets and online newspapers only. However, startups have to put in some real effort and money to get their name featured on such big media outlets.

The reality is that not many startups get successful in being featured on such spots. Thus, many people want to learn about how to get featured on media outlets, how to get the attention of news journalists, how to build connections with top blog authors and much more. I thought instead of answering these questions, why don’t I reach out to a person who has been writing on top blogs and big media outlets for a while. The person I am interviewing today is amazing at what he does. He is an entrepreneur and a contributing writer on websites like Inc Magazine, Entrepreneur Media, Adrants, Digital Journal and more.

He recently co-authored a book “How to Get PR for your Startup: Traction” with Journalist Drew Hendricks, he is non-other than the PR guy, Mr. Murray Newlands.

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Questions to ask from your Digital Marketing Clients

SEO, inbound marketing, digital marketing, growth hacking or whatever you want to call it, one thing which is definite that the idea of online marketing is increasing and companies are now heavily investing in this area. According to multiple studies, the demand of SEO professionals is increasing like never before. To fulfill this demand, SEO service providers are expanding and operating with 3 to 4 clients within their pocket – the quality of the expansion is debatable though (and out of the scope).

I have luckily experienced several environments, be it in an agency, in-house, as a remote worker, as a freelancer and even in a consultancy – they all are different, but my current position has taught me some new and very important lessons with regards to business development and client management. And hence I thought why not compile all of them in the form of this blog post to help other digital marketers and agencies know what questions they should ask from their clients at different stages throughout the whole process. So here it is!

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Why and How to go Mobile!

Although many assume that inbound marketing or precisely search engine optimization (SEO) is all about rankings and getting traffic through search engines, but that really isn’t the case. And as a part of the digital community, I consider it my responsibility to clear this misconception. However it is easier said than done. One of the basic things that a number of people fail to understand is that inbound marketing is actually all about making your client’s experience better.

With the increasing trend of smartphones and tablets it has become imperative for companies and businesses to have a website and digital applications that are user friendly as they would want to earn their client’s satisfaction and outrun their competitors at the same time. However, the problem with most small and medium sized business (SMB) owners is that they hesitate to invest in mobile websites as they feel that the financial/beneficial return of the investment is not guaranteed. I personally think that their fear is justified because investing thousands of dollars on a website that may or may not pay off is indeed quite a gamble; and as marketers, I feel we are responsible for this fear as we have failed to make them realize the importance of a mobile website and how it can pay off in the long run.

Thanks to AD 60 for providing the Mobile statistics data!

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Local Business Listing Canada

With the emerging trend of smart phones, local searches have become viable to find things located near us that are easily reachable. Thus it has become an important part of vertical search not just in Google but in other search engines as well.However this has impacted negatively on the conversation ratio of websites ranking on general keywords.

One of the main reasons why the conversion ratio for general keywords is decreasing as users are more geo-specific and so if they plan to search for a new coffee shop they prefer to mention their location along with the search term.  So now the search terms have more likely changed from, say, “coffee shop” to “coffee café in Edmonton” or “Coffee shop in <name of area/place>”. Another reason why geo-specific searches are getting most of the spotlight as they have become a prominent part of Google first page SERPS that looks something like this:

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Help Dana – She needs you today!

Honestly speaking, the alternate name for the word “SEO Audit” is “Alan Bleiweiss” and I have a lot of respect for him not only as a professional but also as a human being. I am not as active in the Moz community as I was a year back (Thanks to client and consultation work) but when I was, my ultimate goal was to see my name above Alan in the community ranking as this was a win for me J (I think I did tell him on facebook about this).

But, this post isn’t about him; this post is about Dana Lookadoo. The reason why I start with Alan is because he is updating about Dana’s health from the start and I really respect him for this.

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Anatomy of a Perfect Link!

Link Building is important and considered to be the backbone of any SEO campaign. If you build more links, there are more chances for you to get better rankings in search engine SERPs from the targeted key phrases. However, when it comes to building links, the real problem and debate revolves around the quality of link and the kinds of link that can be considered as a perfect link for your business or website.

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How to Improve the Quality of Your SEO Services

In increasing your client acquisition and client retention rates, the first thing that you have to consider is the quality of your SEO services.

Quality assurance and improvement in services can help your clients expect better results in your campaigns and get them assured of the positive return of investment (ROI) for those projects.

This requires a list of priorities to segregate tasks that needs immediate actions and those that would require processes to be able to get started with them.

In this post, I’d like to share tips on how you can improve the quality of your SEO services, scale your processes and start growing your startup company.

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