Conversion Focused

Search Marketing Advisers

1
Why and How to go Mobile!
2
Local Business Listing Canada
3
Help Dana – She needs you today!
4
Anatomy of a Perfect Link!
5
How to Improve the Quality of Your SEO Services
6
What to Expect from Search Industry in 2020?
7
Impact of Colors
8
Want to be a Link Building Pro? Here are the Resources to consider!
9
How to Create Content That Stands Out?
10
Principle of Authority: How Can Link Builders Use It?

Why and How to go Mobile!

Although many assume that inbound marketing or precisely search engine optimization (SEO) is all about rankings and getting traffic through search engines, but that really isn’t the case. And as a part of the digital community, I consider it my responsibility to clear this misconception. However it is easier said than done. One of the basic things that a number of people fail to understand is that inbound marketing is actually all about making your client’s experience better.

With the increasing trend of smartphones and tablets it has become imperative for companies and businesses to have a website and digital applications that are user friendly as they would want to earn their client’s satisfaction and outrun their competitors at the same time. However, the problem with most small and medium sized business (SMB) owners is that they hesitate to invest in mobile websites as they feel that the financial/beneficial return of the investment is not guaranteed. I personally think that their fear is justified because investing thousands of dollars on a website that may or may not pay off is indeed quite a gamble; and as marketers, I feel we are responsible for this fear as we have failed to make them realize the importance of a mobile website and how it can pay off in the long run.

Thanks to AD 60 for providing the Mobile statistics data!

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Local Business Listing Canada

With the emerging trend of smart phones, local searches have become viable to find things located near us that are easily reachable. Thus it has become an important part of vertical search not just in Google but in other search engines as well.However this has impacted negatively on the conversation ratio of websites ranking on general keywords.

One of the main reasons why the conversion ratio for general keywords is decreasing as users are more geo-specific and so if they plan to search for a new coffee shop they prefer to mention their location along with the search term.  So now the search terms have more likely changed from, say, “coffee shop” to “coffee café in Edmonton” or “Coffee shop in <name of area/place>”. Another reason why geo-specific searches are getting most of the spotlight as they have become a prominent part of Google first page SERPS that looks something like this:

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Help Dana – She needs you today!

Honestly speaking, the alternate name for the word “SEO Audit” is “Alan Bleiweiss” and I have a lot of respect for him not only as a professional but also as a human being. I am not as active in the Moz community as I was a year back (Thanks to client and consultation work) but when I was, my ultimate goal was to see my name above Alan in the community ranking as this was a win for me J (I think I did tell him on facebook about this).

But, this post isn’t about him; this post is about Dana Lookadoo. The reason why I start with Alan is because he is updating about Dana’s health from the start and I really respect him for this.

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Anatomy of a Perfect Link!

Link Building is important and considered to be the backbone of any SEO campaign. If you build more links, there are more chances for you to get better rankings in search engine SERPs from the targeted key phrases. However, when it comes to building links, the real problem and debate revolves around the quality of link and the kinds of link that can be considered as a perfect link for your business or website.

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How to Improve the Quality of Your SEO Services

In increasing your client acquisition and client retention rates, the first thing that you have to consider is the quality of your SEO services.

Quality assurance and improvement in services can help your clients expect better results in your campaigns and get them assured of the positive return of investment (ROI) for those projects.

This requires a list of priorities to segregate tasks that needs immediate actions and those that would require processes to be able to get started with them.

In this post, I’d like to share tips on how you can improve the quality of your SEO services, scale your processes and start growing your startup company.

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What to Expect from Search Industry in 2020?

I was reading a month old (or more I guess…) post from search engine land about an interesting topic where experts had talked about what to expect from SEO in 2020 or how SEO will work in 2020. The panel covered influencers like Rand Fishkin, Julie Joyce, Eric Enge, Ann Smarty and more. I thoroughly enjoyed reading this post. I read all the predictions out of which some sounded very real and legit while others were more of a long shot (inspired by Sci-Fi). I decided to ask the same question to myself so that I can tell my readers about how I believe SEO and search engines will be in 2020.

Note: Before I even start sharing my thoughts, let me tell you that I am no influencer in the industry like the names mentioned above in the post. I am just doing it because I consider this question to be very important and as a struggler in this industry, who is truly passionate about the game, I believe I should be answering this question.

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Impact of Colors

From a product’s packaging design to logo and website design, one of the aspects that most of the businesses and people do not consider is the color and design of the product, logo or a website. The fact is that they should!

Colors have a noteworthy influence when it comes to both online and offline conversions and there is a huge possibility that your test on changing a color might end up increasing your conversions dramatically.

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Want to be a Link Building Pro? Here are the Resources to consider!

Link Building is a science and in order to build great links you need to think out of the box like Eric Ward, Jon Cooper, Jason Acidre and more. Unfortunately many people believe that link building is just piece of cake and as a result usually most of them end up in the dark abyss of Google animal update.

If you have just joined the fray for building quality links for your website or for your clients’, this post is for you as I am going to list down some of the books, guides and courses you should be seeking, in order to become a great SEO and link builder.

Will that cost?

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How to Create Content That Stands Out?

When it comes to inbound marketing content plays a vital role, not only to produce high search engine rankings from the relevant key phrases, but it also helps with branding, gathering the community and generating more business sales.

Take the example of internet marketing industry and you will find every other website creating tons of content on regular basis. Inbound.org, growth hacker and Hacker News are a few websites that monitor the best content in the industry daily and if you see they cover much more content on their websites then you can read in a day.

Long story short, in busy niches there is no shortage of quality content and it is very difficult to find gaps that you can fill (still possible). Creating content on continuous basis is still important, but in this article I am going to tell you what type of content you should create that is of high quality and stands out from the rest.

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Principle of Authority: How Can Link Builders Use It?

This is the last post of the series. This series was originally inspired by Robert B. Cialdini’s book ‘Influence: The Psychology of Persuasion’. In this post I am going to discuss the last principle that is Authority. I will discuss in detail about what this principle actually means and how this works in real life. I will also share some ideas about how digital marketers can use this principle for their interests.

What is Authority?

Authority usually means a person or a committee who has the power to order or direct  an individual or a group of them a.k.a followers. Principal of authority says that people tend to follow those who they respect and who they perceive as ‘experts’.

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