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2014 is almost about to end and from the SEO and Digital Marketing stand point this was yet another crazy year; lots of things changed, myths died, confusions solved and new confusions arise. If I had to look back at 2014, the one thing that broke the SEO industry in 2014 was the chaos created by Guest Blogging.
In the beginning of the year, Google’s front face Matt Cutts updated his blog and slammed officially Guest Blogging. There was a lot of chaos that followed. A Lot of people I knew stopped writing guest posts some stopped offering guest blogging as a service and others actually started sending emails to bloggers and requested them to remove a guest post if possible.
Personally, I am a big supporter of Guest Blogging and have explained a number of times on my own blog why I will continue with it as part of my strategy. And even as the year comes to an end, I am still firm on my words and will continue to use it as part of my digital marketing strategy in 2015 because I never thought of it as a link building idea – rather it was always a branding tactic for me.