Digital Marketing Strategy means little more than a buzz-phrase to nearly half (46%) of businesses, which are active in digital without having any sort of strategy or plan (Study). That may sound incredible, unless your business is among those 46%. You may still be getting some results, but rest assured that they are far below what you could have achieved if you had a sound digital marketing strategy.
Creating a digital strategy is much simpler than most people think. It doesn’t have to be prophecy or set in stone. It doesn’t have to be a 100 page document with colorful charts and tables. You can have your strategy on a single page and adjust it one thousand times or more after you start following it. It really depends upon your business needs and the amount of time and resources that you can dedicate to digital. But, setting up a strategy is better than hoping for the best in all working scenarios.
Using a rather simplistic analogy, your digital marketing strategy works just like the GPS in your car. You can glance at it from time to time when you are driving, but you are basically looking out. You can also reprogram it anytime and take a diversion or go to another destination.
Building a Digital Marketing Strategy in 9 Steps
In this article, I shall provide step-by-step guidance to take you through the entire strategy formulation process. But first, a few disclaimers: