Conversion Focused

Search Marketing Advisers

1
Using Broken Link Building Technique – Think out of the box
2
Interview with Sujan Patel
3
Interview with an eCommerce authority, Matt Janaway
4
Interview with a Link brain, Venchito Tampon
5
Why Startups Fail?
6
What you need to know about Negative SEO
7
Content Marketing Tactics you should Target for 2015
8
Link Building Checklist for 2015 – The perfect get away from Penalty
9
Increase your Conversions by optimizing your Cart and Checkout Page
10
Goodbye 2014, its time for a new Journey! [2015]

Using Broken Link Building Technique – Think out of the box

This is one of those times of the year when I am packed with so many things professionally and personally, and so it got a bit difficult for me to come up with a detailed and actionable blog post for my readers lately. There are lots of ideas I have with me that I will share later down the line but today I am sharing the problem that my link building team was facing while we were working on our latest projects.

 

Broken Link Building

One of the major problems they were facing with was not getting enough positive responses. In some campaigns they were getting a response rate of less than 2% which in my opinion is much lower than the market ratio.

One of the major reasons of a low response rate was because they were using a wrong or at least a limited approach towards broken link building.

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Interview with Sujan Patel

We are in the Interview week, and this is the 3rd interview of the series! The celebrity I have today is my personal favorite and this is may be because he is not only a great professional but his name alone is one hell of a motivation to me and many others in the industry.

He starts his career in 2003 as a SEO specialist and within few years he becomes the CEO and founder of a renowned SEO and digital marketing agency called Single Grain. He was the CEO for more or less around 9 years before he started working as a VP of marketing at “When I Work”.

He is energetic, intelligent and knowledgeable. He is also one of the authors of Entrepreneur, Inc.com, Forbes, Business Insider and a few more. He is none other than Mr. Sujan Patel.

Thank you Sujan for taking time and answering my questions! I will try not to bore you by asking the same questions rather I would prefer asking technical question that will enhance the knowledge of me and my audience.

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Interview with an eCommerce authority, Matt Janaway

It’s unfortunate but the simple truth is that most search agencies in Karachi are not doing the kind of work that could be regarded as “A” grade quality. I spent years working under different banners and learnt how not to do SEO.

I then started SEtalks.com as a freelancer and slowly built a team that’s doing a reasonably good job. I am always  looking to learn more, on technical aspects as well as on the management end and that is why I usually interview people who knows the game much better than me!

Today, I am interviewing a person who is intelligent, interesting, amazing and knows his game really well. He is the VP of eCommerce at The Workplace Depot, and is a serial entrepreneur. You can read more about Matt Janaway on his website: mattjanaway.co.uk.

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Interview with a Link brain, Venchito Tampon

If you are a regular reader or a subscriber (if not, see the orange bar above? You can use that to subscribe J) of my blog you will have an idea that from time to time I tend to interview different people who are doing an amazing job in the search and digital marketing arena.

Today, the interviewee is my great friend, peer and one of the renowned names from ASIA when it comes to link building. Our communicated was initiated  with writing guest posts for each other than we wrote a book together and now we are working together on a project called LinkCore Media.

He is none other than a mate from the Philippines, Mr. Venchito Tampon.

Ven, Thank you for taking some time for this interview ! I will try not to ask you questions that people haven’t already asked but I would prefer to ask you questions that will help people know you and your work better.

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Why Startups Fail?

I am putting together this as an analytical reference for multiple reasons. For one, it is a pity to see so many founders and investors do the post mortem on their own projects and companies, one for which they all had higher aspirations. This is possibly why we should have a semblance of their stories but more importantly we should at least know some lines which we draw when we setup a new business.

The stage at which a startup stands during the first year is a precarious one. A bit of overdoing here and there and the entire lever can topple or simply collapse. This is exactly why your initial stages are often the most trying and challenging because all the goals that you setup for your business get called out here. From a managerial perspective, it can be a nightmare which is also why it does well to read insights from people who have already gone and done similar things in the market. So let’s start off this list now.

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What you need to know about Negative SEO

Online businesses use SEO to get better visibility in search engines for desired keywords so that they can attract more eyeballs eventually converting into paying customers.

From the last few years, when it comes to online marketing, SEO is mainstream and this is possibly because the investment it requires is small as compared to offline advertisement; and in the longer run, the ROI is better than any other online or offline marketing channel.

As SEO is a traffic and conversion driving channel, many businesses are always competing against each other. Although this is healthy, unfortunately a small percentage of people try to manipulate the Google algorithm by doing negative SEO.

 

What is Negative SEO?

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Content Marketing Tactics you should Target for 2015

If you are a B2C business in the online world, 2014 may have been a tough year for you as there was much more competition compared to a year before. The news for 2015 is that there will be even more competition but with much more opportunities to grow your sales and take your business to the next level.

Many businesses use multiple tactics, online and offline, in order to engage their existing and new customer base. Offline tactics include TV ads, Radio shows, billboards, and charity show sponsorship, while online tactics include things such as email marketing, blogging, articles, and social media.

If you are a business that usually invests in online marketing, this post is for you. I will discuss B2C content marketing tactics that businesses used in 2014 and what tactics you should try in 2015 to better engage your target audience and increase your business.

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Link Building Checklist for 2015 – The perfect get away from Penalty

Every start of the year, we always get to read a lot of recommended link building tactics by industry experts from the very first month of the year. Some are from their personal experiences; some are theoretical and even from the results of experiments they implemented in their link building campaign. Certainly, link building will always be important for any time of websites especially for newly launched websites where even the most basic link building becomes crucial such for exposure and awareness.

Without building the right links, your website may not be discovered by your target audience andyou may even find it difficult to rank at the top of search results for your target keyword phrases. But definitely, you can’t just go all the way in building links to your website as there are some dos and don’ts to follow when building links. So instead of recommending link building tactics for 2015, It could be good to share a link building checklist to ensure that everything is going to be fine after you build those links back to your website. Here we go!

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Increase your Conversions by optimizing your Cart and Checkout Page

As far as retail businesses are concerned, with each coming year the online market is getting more crowded and even more competitive. Today the online purchaser has a lot more options than what were available a few years ago. Just type in any keyword (women’s clothing) and you will find a huge number of online clothing stores for women offering dresses, accessories and other feminine fashion essentials at different prices.

And if you’re in the retail business regardless of what your niche is, the bad news for you is that it’s getting tougher to survive and grow. Hence, one needs to get smarter and rethink over the business strategies they are following to attract new and existing customers.

Visitors bounce off websites for a number of reasons. But I am more concern about those users who are ready to make a purchase on your website… and for some reason they bounce off the cart or checkout page. These customers are important because they had already made up their mind to purchase from your online store, but somehow something happened in between that made them abandon their plan – you need to figure out what went wrong!

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Goodbye 2014, its time for a new Journey! [2015]

2014 was an interesting year and learning from 2013 actually helped me get better at many things in business as well as on a personal level. In this post (like every year) I will review 2014 and set targets for 2015 accordingly.

If you are a regular follower of SEtalks.com or of me on twitter, this post will surly excite you!

 

2014 in Review!

Last year, I set several goals on a business and personal level; here is a detailed analysis of every one of them.

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