Conversion Focused

Search Marketing Advisers

1
Anatomy of a Perfect Link!
2
How to Improve the Quality of Your SEO Services
3
What to Expect from Search Industry in 2020?
4
Impact of Colors
5
Want to be a Link Building Pro? Here are the Resources to consider!
6
How to Create Content That Stands Out?
7
Principle of Authority: How Can Link Builders Use It?
8
Quick Guide to WordPress SEO Optimization
9
How Can SEOs Use The Principle Of Scarcity?
10
Interview with the Lady of SEO, Jane Copland

Anatomy of a Perfect Link!

Link Building is important and considered to be the backbone of any SEO campaign. If you build more links, there are more chances for you to get better rankings in search engine SERPs from the targeted key phrases. However, when it comes to building links, the real problem and debate revolves around the quality of link and the kinds of link that can be considered as a perfect link for your business or website.

Read More

How to Improve the Quality of Your SEO Services

In increasing your client acquisition and client retention rates, the first thing that you have to consider is the quality of your SEO services.

Quality assurance and improvement in services can help your clients expect better results in your campaigns and get them assured of the positive return of investment (ROI) for those projects.

This requires a list of priorities to segregate tasks that needs immediate actions and those that would require processes to be able to get started with them.

In this post, I’d like to share tips on how you can improve the quality of your SEO services, scale your processes and start growing your startup company.

Read More

What to Expect from Search Industry in 2020?

I was reading a month old (or more I guess…) post from search engine land about an interesting topic where experts had talked about what to expect from SEO in 2020 or how SEO will work in 2020. The panel covered influencers like Rand Fishkin, Julie Joyce, Eric Enge, Ann Smarty and more. I thoroughly enjoyed reading this post. I read all the predictions out of which some sounded very real and legit while others were more of a long shot (inspired by Sci-Fi). I decided to ask the same question to myself so that I can tell my readers about how I believe SEO and search engines will be in 2020.

Note: Before I even start sharing my thoughts, let me tell you that I am no influencer in the industry like the names mentioned above in the post. I am just doing it because I consider this question to be very important and as a struggler in this industry, who is truly passionate about the game, I believe I should be answering this question.

Read More

Impact of Colors

From a product’s packaging design to logo and website design, one of the aspects that most of the businesses and people do not consider is the color and design of the product, logo or a website. The fact is that they should!

Colors have a noteworthy influence when it comes to both online and offline conversions and there is a huge possibility that your test on changing a color might end up increasing your conversions dramatically.

Read More

Want to be a Link Building Pro? Here are the Resources to consider!

Link Building is a science and in order to build great links you need to think out of the box like Eric Ward, Jon Cooper, Jason Acidre and more. Unfortunately many people believe that link building is just piece of cake and as a result usually most of them end up in the dark abyss of Google animal update.

If you have just joined the fray for building quality links for your website or for your clients’, this post is for you as I am going to list down some of the books, guides and courses you should be seeking, in order to become a great SEO and link builder.

Will that cost?

Read More

How to Create Content That Stands Out?

When it comes to inbound marketing content plays a vital role, not only to produce high search engine rankings from the relevant key phrases, but it also helps with branding, gathering the community and generating more business sales.

Take the example of internet marketing industry and you will find every other website creating tons of content on regular basis. Inbound.org, growth hacker and Hacker News are a few websites that monitor the best content in the industry daily and if you see they cover much more content on their websites then you can read in a day.

Long story short, in busy niches there is no shortage of quality content and it is very difficult to find gaps that you can fill (still possible). Creating content on continuous basis is still important, but in this article I am going to tell you what type of content you should create that is of high quality and stands out from the rest.

Read More

Principle of Authority: How Can Link Builders Use It?

This is the last post of the series. This series was originally inspired by Robert B. Cialdini’s book ‘Influence: The Psychology of Persuasion’. In this post I am going to discuss the last principle that is Authority. I will discuss in detail about what this principle actually means and how this works in real life. I will also share some ideas about how digital marketers can use this principle for their interests.

What is Authority?

Authority usually means a person or a committee who has the power to order or direct  an individual or a group of them a.k.a followers. Principal of authority says that people tend to follow those who they respect and who they perceive as ‘experts’.

Read More

Quick Guide to WordPress SEO Optimization

WordPress is one of the finest content management systems around the world, I know! Call me biased but I always encourage all of my clients to shift to WP as it’s a win-win game for me and for my clients. A client gets access to an easy-to-use CMS system that requires no special training or manual for updating a post or a page, whereas SEO becomes very easy for me on my end.

Many people think WordPress is a SEO friendly CMS system, which to an extent is right but not completely true as in if you use it in its original form without tweaking different parts of it, you might face a lot of different issues like URL friendliness, duplicate content issues and more.

In this post, I will tell you about what exactly you should be tweaking in order to make your WP CMS SEO friendly and get the most out of your website by easily getting indexed in different search engines including Google and Bing and by getting ranked for different relevant key phrases.

I am dividing these WP changes into 3 parts that include Basic, Professional and Advanced Level. I will try to explain everything in detail as much as possible so that you can deal with it yourself without a professional engineer, in case you are given a non SEO friendly WP site.

Read More

How Can SEOs Use The Principle Of Scarcity?

Robert B. Cialdini defined 6 principles of persuasion and I have already discussed 4 of them in my previous posts. You will find the links of my previous posts at the end of this piece.

Today, I am going to discuss the principle of scarcity, how digital marketers can use this principal to enhance their campaigns and also generate profits.

 

What is Scarcity?

Scarcity is one of the basic and common problems in economics, as the wants of human beings are unlimited but the resources to fulfill them are always limited. So, scarcity can also be defined as shortage in supply or insufficiency to fulfill demand.

Read More

Interview with the Lady of SEO, Jane Copland

I have seen quite a few people in the digital marketing industry who are interviewing celebrities within the search sphere, which I personally think is a good idea. If someone is awesome enough he/she should be interviewed.

Here at SETalks, this whole interview thing is quite different though! To be honest I am not really doing it as a link bait idea , neither it’s just a  section of blog where I interview celebrities but instead here  I interview my favorite search marketers who might  not be as famous as others but their work is top notch and I personally admire them!

My guest for today is a person who is not as famous as some other people in the sphere but she has proved herself as one of the most competitive brain in search industry. Raised in New Zealand, completed her studies from the Washington State University and  started her career from SEOMoz (rebranded as Moz.com), Moved to UK to work for Ayima as an SEO Consultant for around 5 years before taking up  Independent Consultancy services. She is none other than the Lady of Digital Marketing, Miss Jane Copland.

Read More