SEO project management, much like any other campaign, requires a mix of art and science. It’s easy enough to sell your ideas and services, but what happens once the boss gives the go ahead or your client seals the deal? You may be the king of the SEO and SEM world, but if the project isn’t organized, your resources are overburdened and quality work isn’t getting delivered, chances are you’re going to lose that client.
SEO project managers are cut from a special mold. They need to be well versed in all things pertaining to the ever changing and complex world of SEO. They also need to possess various qualities to be a good manager i.e. people management, time management etc. SEO project management is in fact, more about making sure everyone is delivering quality work, rather than actually executing the tasks yourself.