Conversion Focused

Search Marketing Advisers

1
5 Steps to Managing SEO Projects More Efficiently
2
Five sure shot ways to generate leads through content marketing
3
4 Ways to decrease bounce rate that every marketer should know
4
4 link building techniques to push traffic and revenue by over 100% in a year
5
Unlimited Keyword Opportunities – SERPstat
6
One powerful CRO hack that works for every business
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8 things that you should do after hitting ‘publish’
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Five awesome growth ideas for ecommerce websites that increase conversions
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Busting Myths: What startups should expect from digital marketing
10
Things to consider when creating a Disavow File for Website

5 Steps to Managing SEO Projects More Efficiently

SEO project management, much like any other campaign, requires a mix of art and science. It’s easy enough to sell your ideas and services, but what happens once the boss gives the go ahead or your client seals the deal? You may be the king of the SEO and SEM world, but if the project isn’t organized, your resources are overburdened and quality work isn’t getting delivered, chances are you’re going to lose that client.

SEO project managers are cut from a special mold. They need to be well versed in all things pertaining to the ever changing and complex world of SEO. They also need to possess various qualities to be a good manager i.e. people management, time management etc. SEO project management is in fact, more about making sure everyone is delivering quality work, rather than actually executing the tasks yourself.

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Five sure shot ways to generate leads through content marketing

Whether you’re struggling to generate leads for your new business, or aren’t happy with the current state of your profits, what I’m about to tell you now can breathe life into your business – provided that you follow these steps with consistency.

Regardless of the business model you follow, content is still king. If used intelligently, it can bring astounding results for your business.

In a world where new companies are emerging every day, it is the content that inspires and educates that will make your customers trust you.

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4 Ways to decrease bounce rate that every marketer should know

Your website is up and running and your product is ready for the world to see, and possibly purchase. After weeks of intelligent marketing efforts, visitors are finally trickling in to check out what you have to offer.

You are happy at the results you are producing, but soon enough you notice another trend that leaves you wondering. Analytics reveal that almost 60% of the people visiting your page never click anything.

They come and then they leave for no apparent reason, never to return. This is very disappointing after all the man-hours that went down into developing your website. But, the question is; why is this happening in the first place? More importantly, what can you do to change this?

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4 link building techniques to push traffic and revenue by over 100% in a year

If you are in the retail business and planning to step into the e-commerce industry, there are lots of things you need to know in advance in order to prepare yourself. E-commerce is big, and unlike a retail store, your competitors are from all across the world instead of from just within your city.

Darryl Stevens wrote an informative piece for anyone preparing to start an e-commerce store. But, once you are up and live, all you should focus on is a more targeted audience for your website, and then think of ways to convert them into paying customers.

I truly believe that SEO is one of the most powerful tools available at our disposal to help drive the most qualified traffic back to your websites.

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Unlimited Keyword Opportunities – SERPstat

Tools and software are not new in the digital marketing space. We have tool for almost everything. Moz.com for site analysis, Buzzstream for outreaching, Buzzsumo for content analysis and you name it. I was searching for a good rank tracking software the other day, and I found out that there is more than eight decent rank tracking software available in the market.

Personally, I don’t review tools and software, unless I like one. So today (after a long time) I am going to cover another tool in detail. Honestly; there are few other tools available in the market, similar to this, but there are few features that make SERPSTAT unique from others, which include URL vs. URL compression, Cluster research, batch analysis, Infographic display of website statistics and few more.

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One powerful CRO hack that works for every business

You have to be where your customers are! This applies to all kinds of businesses including ecommerce, SaaS tool, service industry and every other conceivable trade there is.

Online businesses are spending some serious money on different channels in order to acquire new customers and increase the lifetime value of existing ones, in an effort to increase their profits.

In order to increase conversion rates, businesses continuously try different CRO tactics to see which ones works well with their target audience. To be honest, you can use dozens of different CRO hacks on your website, depending on the kind of business model or audience you have.

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8 things that you should do after hitting ‘publish’

If you are a blogger, then I’m sure writing and publishing content feels like an extremely gratifying experience. But, are you satisfied with the way your blog is growing? Does it have the kind of traction it deserves?

Writing an amazing piece of content is great, but it’s not enough. It’s only one part of the deal that will get you a step closer to your desired results.

Thing is, if you’re new to the blogosphere, and have zero audience, publishing articles that no one is reading would not take you anywhere. Even if you have great secrets that can change the game of your niche, they won’t help people unless they read what you have to say.

This rings true for many bloggers, even those who’re not so new to the blogosphere.

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Five awesome growth ideas for ecommerce websites that increase conversions

Ecommerce industry is growing with each passing day. According to this article by eMarketers, e-commerce sales will cross the $3.5 trillion mark within the next five years,  with the web accounting for 12.4 percent retail sales by 2019, up from 7.3 percent this year.

If you are planning to start an ecommerce business, or already have one, you have to be very careful about how you design your marketing and sales strategy. Pay attention to details by covering all aspects of the business to convert a bigger chunk of potential leads into paying customers.

As far as marketing is concerned, there are several tricks and a plethora of articles written by seasoned bloggers, ecommerce experts and serial entrepreneurs and almost all of them get results. In this post, I do not intend to delve into those tricks. Instead, I’m going to talk about some smart ideas that are very simple, but hidden from view and can be used to generate a bigger number of leads.

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Busting Myths: What startups should expect from digital marketing

I am not going to write any glittery introduction to this post. Instead, I will share two important facts with you that are essential for every startup to know:

  1. A good number of startups fail in the first 18 months of business. The stats are somewhere around 30 to 40 percent. And this, I believe, is a huge number.
  2. One area where almost every new startup struggles is marketing. If a company is in the service industry, it struggles to reach out to a wider audience. If it’s ecommerce, it struggles to sell more and increase revenue. If they are SaaS, their major concern is how to get new customers and increase their LTV.

Regardless of the size of your startup, if you don’t know how to market your business to your target audience, you are bound to fail.

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Things to consider when creating a Disavow File for Website

If I have to name two most scary updates from Google that will be none other than Google Panda and Penguin updates. I mean from the name they sound so cute but I remember how many businesses really lost their rankings and traffic over night when they first launched.

According to hubshout, SEO is one of the top 3 services will be in the demand for 2015 and as I am standing mid of 2016, I have to say this prediction was pretty much correct.

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