How many times have you experienced Writer’s Block just before a deadline? I hate to admit, this has happened more than often to me. No matter how much I tried to rack my brain towards writing a single sentence, it wouldn’t work. Almost as if the writing gods had sent a curse down on me where I couldn’t think of anything except how blank my computer screen looked. But I’m not the only one who’s been through this, a lot of friends have complained about intellectual brain freeze right before an important project. The best part about this uncomfortable experience is that I finally managed to pick up a few tricks that helped me cope up with this kind of a situation.
I recently got a chance to deal with a few SaaS startups and almost all of them are very serious about their product, website and how they present themselves to the market. Oddly enough, they didn’t seem too bothered about investing time in ‘pricing’. Maybe because they believe it’s a waste of time.
Towards the last stage of their journey buyers tend to visit the pricing page and move from there onto conversions. I believe that they should spend time on a few significant pages that really matter. If they manage to come up with better pricing strategies, the conversions can increase tremendously.
In the remainder of the post I’m going to discuss elements to be taken into consideration when setting the packages and pricing for your SaaS startup. I’ll try my best to come up with current examples of brands that actually got it right. Their revenue numbers will help decide if you should try using the same strategies on your website’s pricing page or not.
Digital Marketing Strategy means little more than a buzz-phrase to nearly half (46%) of businesses, which are active in digital without having any sort of strategy or plan (Study). That may sound incredible, unless your business is among those 46%. You may still be getting some results, but rest assured that they are far below what you could have achieved if you had a sound digital marketing strategy.
Creating a digital strategy is much simpler than most people think. It doesn’t have to be prophecy or set in stone. It doesn’t have to be a 100 page document with colorful charts and tables. You can have your strategy on a single page and adjust it one thousand times or more after you start following it. It really depends upon your business needs and the amount of time and resources that you can dedicate to digital. But, setting up a strategy is better than hoping for the best in all working scenarios.
Using a rather simplistic analogy, your digital marketing strategy works just like the GPS in your car. You can glance at it from time to time when you are driving, but you are basically looking out. You can also reprogram it anytime and take a diversion or go to another destination.
Building a Digital Marketing Strategy in 9 Steps
In this article, I shall provide step-by-step guidance to take you through the entire strategy formulation process. But first, a few disclaimers:
Blogging isn’t easy, and sometimes it might feel like the more you blog, the harder it gets. But let me share a secret with you: successful bloggers aren’t just writers; they’re customer service experts who work hard to build a brand around their readers, treating their readers as customers. In fact, practicing smart customer engagement can be the key to becoming a successful blogger.
Two tough things that bloggers at every stage come across frequently are rejection and writer’s block! Articles get rejected whether you’re pitching them to an online magazine or working on guest blog posts, and sometimes the ideas for your own blog content just don’t seem to be flowing.
Rejection of articles and lack of ideas are two issues that even happen to the most successful bloggers with super-
high publication rates. As you push through those issues, sometimes with a post you will get pure vitriol and negativity in the comments section or on social media, something that can make you even question your existence as a blogger.
Gamification is one of the common terminologies you might have come across these days regardless of what industry you belong to, specifically if you are in to SaaS business. The reason why I have mentioned SaaS in specific is because nature of customers in SaaS business is different as compared to any normal service or product business.
In SaaS business you need paying customers as well as potential customers to stick with your website (product) as well as keep coming back again and again. When it comes to engagement, gamification works really well.
Reaching out to people and building relationship is one of the integral parts of whole SEO campaign. It’s safe to say that no successful SEO campaign cannot complete without outreaching. But unfortunately not many people are doing it the right way.
If you think that outreaching is all about finding email addresses of the influencers and sending them emails then this is not really the approach I will recommend. In my opinion there is a step by step game that leads to successful outreaching.
In this post I am going to discuss things that one should know and implement before they actually start writing emails to the list of influencers.
Note for SEtalks.com readers: Some might argue but according to me, SEO is a big slice of the pie and there are number of companies who are actually offering SEO services in general (let’s not getting in to the debate that how many of them are offering snake oil services).
IMO now is the time when companies should move to specialization, Only few has adopted it yet(that doesn’t yet include me ;)) but I am also planning it right after my MozCon trip and soon you will see a big change on my blog too. Instead of offering general services, I am planning to offer only consultation to businesses that are in to ecommerce and SaaS.
Now as I am focusing on SaaS and ecommerce, you will see most of my posts focusing on the same. In this post today I am going to discuss a general marketing plan for your SaaS Company and what you should know before you launch your beta version to the open market.
On-Page optimization is usually considered as the easy part and most businesses don’t even care about it but in my opinion if your on-page SEO is done correctly, you can easily win half the race but again on-page optimization/SEO is not limited to unique title and meta descriptions.
On-page SEO covers all technical problems that are within the website and optimizing them will not only improve user experience but it also helps website to rank better in search engines from the targeted key phrases. I am not saying this is ultimate but a decent on-page optimization checklist for small and mid-size businesses.
Thank you Moz for the spectacular event full of knowledge and learning!
It was my first MozCon so thank you for letting me meet all the amazing people I only knew virtually. Obviously, I have not been to any other conferences, but I can definitely say that MozCon was not a typical search marketing conference.
I write this post to say thank you to all the people who not only made me attend the event, but also made it a wonderful moment of my life.
So, I will go one by one here
Note: Before everyone else, the US embassy people who issued me the VISA without a problem 😉
It’s been a while that I haven’t update SEtalks.com but this is because work is keeping me busy all day long and weekends from the past few weeks were very engaged with documentation and packing to attend the MozCon 2015.
Thank you Moz Team for the Free MozCon ticket!
So, now that I am all ready and prepared to fly in the next couple of days to US I thought to write this post. If you are attending MozCon 2015, do follow me on twitter @mmhemani and drop me a message I would love to meet you in person.